[PR] TuneUp: Pitching Local Media


Pitching local media, like your local newspaper or regional magazine, requires a special set of skills. This style of pitching almost requires that you peel back the sophistication and formulaic approach of a traditional pitch, in favor of a much more personalized approach.

But not too personal. You'll still need to include the most important details right away to catch the attention of the reporter, writer, and sometimes, even the publisher. In the world of local media, the same rules do not always apply if you want to land that feature.

Local media coverage can be great for your brand. Everybody loves supporting a neighbor - and that's exactly what most PR agents are getting wrong in their pitching. They are forgetting the personal approach to their pitch.

No matter if you make hats, stationery, or are a local expert in something that the world needs, you can get local media coverage without advertising. Some people turn up their noses at the local paper, but when it comes time to actually getting the word out about something, they all want to get into the local newspaper.

During this Training TuneUp, you will see actual pitches that did not work - were too formulaic and lacked the personal, community-centered approach. You will also see a pitch that did work that landed a full-page newspaper feature.

How This Works:

Free for Tin Shingle Members: If you are an Online Classes Level 3 Member of Tin Shingle and above, and you are logged in, this webinar will be ready and waiting for you to press play!
Make This Easy - Subscribe Me To Level 3 For Instant Access! >

Single Purchase: Membership not required! Purchase the Training TuneUps you need as needed.

Viewing Tip: These TuneUp videos are best viewed in Firefox. We are in the process of converting our TuneUp Training Center to Vimeo. Thank you for your patience!


Webinar Type: