[PR] TuneUp: Fail-Proof Your Outreach to the Press & Celebrities


Our monthly What to Pitch and Plan series for December is packed with ideas and strategies that will guide your business as it pitches through the rest of 2015. In this webinar, we tell you what you should be pitching the monthly magazines during December, so that you can be sure you're landing in their issues far into in 2016.

Covered In This Webinar

  • Find the perfect celebrity.
    Road map for to how to get your brand onto a celebrity, but not just any celebrity. The celebrity who would be a perfect fit and would love your brand.

  • No response.
    Get around "radio silence" from the stylists, agents, or editors you have pitched an idea to, and how to get a reply to your email.

  • Getting past the "gatekeepers."
    Secrets to reaching a celebrity's gatekeepers yourself - without the help of a publicist.

  • Checklist.
    A checklist that covers how improve your outreach.

  • Sending samples.
    Directions for how to send samples and gifts, and how not to!

  • Houston, we have a problem.
    What to do when your email conversation with an editor or producer "goes dead".

  • Again and again.
    How to get another "hit" (aka "media placement") with a media outlet, and how to be sure it isn't your last!

  • Questions answered.
    The most commonly asked questions we get from small business owners and entrepreneurs just like you!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

In this podcast, learn strategies that will "fail-proof" your media and celebrity outreach. We'll give you strategy ideas from the point of deciding which celebrity you want, to how to followup with that celebrity's gatekeepers, and all the way to delivery of your product or services.