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[PR] TuneUp: How to Get Product on a TV "Table Top" Segment

This training TuneUp features long-time friend and co-founder of Tin Shingle, Sabina Hitchen, who now rocks the PR world with the launching of her new brand Sabina Knows in 2016. Formerly a high school teacher, Sabina now teaches a PR master class for Small Business through her new venture, Sabina Knows.

In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.


FREE
$25.00
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This training TuneUp features long-time friend and co-founder of Tin Shingle, Sabina Hitchen, who now rocks the PR world with the launching of her new brand Sabina Knows in 2016. Formerly a high school teacher, Sabina now teaches a PR master class for Small Business through her new venture, Sabina Knows.

In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.

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In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.

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This training TuneUp features long-time friend and co-founder of Tin Shingle, Sabina Hitchen, who now rocks the PR world with the launching of her new brand Sabina Knows in 2016. Formerly a high school teacher, Sabina now teaches a PR master class for Small Business through her new venture, Sabina Knows.

In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.

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In her latest endeavors, Sabina has launched the curated TV segment #SmallBizBigIdea, where she shows off favorite products on TV from small businesses like yours. Being on the other side of the camera - and the pitching process - Sabina will reveal where businesses slip up when pitching their products to an on-air stylist, and what the winning PR pitches had in them to help her pick their product to bring on TV.

This TuneUp will talk about the whole process of how to pitch a TV or “Table Top" opportunity, to what Sabina looks for in product pitches, to what do you do after you do get the press.

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[PR] TuneUp: Fail-Proof Your Outreach to the Press & Celebrities

Our monthly What to Pitch and Plan series for December is packed with ideas and strategies that will guide your business as it pitches through the rest of 2015. In this webinar, we tell you what you should be pitching the monthly magazines during December, so that you can be sure you're landing in their issues far into in 2016.

Covered In This Webinar

  • Find the perfect celebrity.
    Road map for to how to get your brand onto a celebrity, but not just any celebrity. The celebrity who would be a perfect fit and would love your brand.

  • No response.
    Get around "radio silence" from the stylists, agents, or editors you have pitched an idea to, and how to get a reply to your email.

  • Getting past the "gatekeepers."
    Secrets to reaching a celebrity's gatekeepers yourself - without the help of a publicist.

  • Checklist.
    A checklist that covers how improve your outreach.

  • Sending samples.
    Directions for how to send samples and gifts, and how not to!

  • Houston, we have a problem.
    What to do when your email conversation with an editor or producer "goes dead".

  • Again and again.
    How to get another "hit" (aka "media placement") with a media outlet, and how to be sure it isn't your last!

  • Questions answered.
    The most commonly asked questions we get from small business owners and entrepreneurs just like you!

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

In this podcast, learn strategies that will "fail-proof" your media and celebrity outreach. We'll give you strategy ideas from the point of deciding which celebrity you want, to how to followup with that celebrity's gatekeepers, and all the way to delivery of your product or services.


FREE
$25.00

[PR] TuneUp How to Get Celebrity Buzz for Your Brand Even If They Aren't Using It

Listen to this buzz building class recorded live with a digital studio audience with your hosts and co-founders of Tin Shingle, Sabina Hitchen. You’ll get a dose of motivation to keep you going as your run your business all week long and then we'll dive into the buzz building strategies and education. You'll also hear the answers to questions from small business owners like you, that were answered live on the call.

Covered In This Webinar

  • How to Attach Your Business to a Celebrity or Hollywood Even if They Never Have Owned it Or Mentioned It
     
  • How to Decide What Celebrity to Connect With
     
  • How to Use Blockbuster Movies to Get Buzz
     
  • How to Comment on Celebrity Hot Topics so the Press Will Come to You (and Feature Your Biz)
     
  • Don’ts of Working a Celebrity into Your PR & Social Media Campaign
     
  • Live Questions From Business Owners Like You

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

 

 

 


FREE
$65.00

[PR] TuneUp: Celebrity and Stylist Outreach Secrets

Get the trade secrets, tips and step-by-step guidance you need to create and maximize relationships with celebrities and stylists.  Learn how you can work with all things Hollywood even if you're not in California, and still create buzz and get press for your brand.  This #PRTuneUp gives tips for product, service and expert based businesses. Learn how you can be in contact with some of the top celebrity and television stylists within an hour of listening to this #PRTuneUp.

Covered In This Webinar

  • Contact.
    How you can find contacts for celebrities, stylists and their publicists.
     
  • Etiquette.
    The best way to email/speak with the Hollywood elite.
     
  • Stylists vs Editors.
    Learn why following up with celebrities, stylists and their publicists is different than following up with editors and producers of magazines and TV.
     
  • Packages.
    The best way to send a package or letter to a celebrity regarding your business.
     
  • Score!
    What to do before, during and after you find out a celebrity or stylist has used your product or service.
     
  • Never do this.
    The 3 things you should never do that could put your relationship with a celebrity in jeopardy.
     
  • Again and again.
    How you can be sure a celebrity keeps using your product or service after they do the first time.
     
  • More press.
    How you can leverage celebrity/stylist validation by turning it into more great press placements.
     
  • Website & Newsletter.
    What you should do in terms of your website, sales outreach, newsletter and more once you’ve landed a great celebrity/stylist “hit”.

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.


FREE
$25.00

[PR] The Art Of Getting Jewelry Onto TV Shows, With Designer Peggy Li

Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.
  • The impact on sales that being featured on a TV show has had on her brand.
  • An inside look at what is involved with getting jewelry from her studio to a TV show.
  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.
  • How live tweeting during the shows has impacted the Peggy Li brand and sales.
  • Ways that Peggy incorporates this type of press onto her website shop.
  • The difference between booking a scripted show versus a reality show, like The Bachelorette.
  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
 

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece  and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.


FREE
$25.00
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Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.
  • The impact on sales that being featured on a TV show has had on her brand.
  • An inside look at what is involved with getting jewelry from her studio to a TV show.
  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.
  • How live tweeting during the shows has impacted the Peggy Li brand and sales.
  • Ways that Peggy incorporates this type of press onto her website shop.
  • The difference between booking a scripted show versus a reality show, like The Bachelorette.
  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
 

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece  and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.

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Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.
  • The impact on sales that being featured on a TV show has had on her brand.
  • An inside look at what is involved with getting jewelry from her studio to a TV show.
  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.
  • How live tweeting during the shows has impacted the Peggy Li brand and sales.
  • Ways that Peggy incorporates this type of press onto her website shop.
  • The difference between booking a scripted show versus a reality show, like The Bachelorette.
  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
 

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece  and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.

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Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

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Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.
  • The impact on sales that being featured on a TV show has had on her brand.
  • An inside look at what is involved with getting jewelry from her studio to a TV show.
  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.
  • How live tweeting during the shows has impacted the Peggy Li brand and sales.
  • Ways that Peggy incorporates this type of press onto her website shop.
  • The difference between booking a scripted show versus a reality show, like The Bachelorette.
  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
 

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece  and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.

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Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

Covered In This Webinar

  • How Peggy Li's handmade jewelry first started appearing on TV shows - without the help of an agency.
  • The impact on sales that being featured on a TV show has had on her brand.
  • An inside look at what is involved with getting jewelry from her studio to a TV show.
  • Peggy's favorite ways of tracking down the right person at a TV show when she has zero contacts there.
  • How live tweeting during the shows has impacted the Peggy Li brand and sales.
  • Ways that Peggy incorporates this type of press onto her website shop.
  • The difference between booking a scripted show versus a reality show, like The Bachelorette.
  • How Peggy leverages these press opportunities!

How To Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
 

About Your Instructor

Peggy Li Is Tin Shingle's Guest Expert On How To Get Jewelry Onto A TV ShowJewelry designer Peggy Li is based in San Francisco is a major jewelry designer who takes delight in hand making each piece  and is now in-demand by several costume designers for different shows. Peggy’s breakout opportunity for her brand was when her jewelry was first used by Buffy, the Vampire Slayer. You may have seen Peggy’s jewelry on shows including Hart of Dixie, Vampire Diaries, Arrow, Elementary and others. Peggy has been known to score her own major press, including Sports Illustrated Swim Suit Edition two years in a row, and People StyleWatch.

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Jewelry Designer Peggy Li is a major designer in the handmade marketplace, and several costume designers and stylists know her by first name. In fact, Peggy has designed several pieces for nighttime dramas that you have watched, including Hart of Dixie, Vampire Diaries, Arrow, Elementary, and others. Peggy is putting her jewelry-making tools down to be our Guest Expert on this TuneUp to reveal some of her secrets to getting jewelry onto TV shows.

) )

[PR] Interview with Hope Lawrence About Her Granola Company's Today Show Experience

In this #TuneUp Tin Shingle co-founders Sabina Hitchen and Katie Hellmuth Martin speak live with business owner Hope Lawrence, founder of Hudson Henry Baking Co, near Charlottesville Virginia. Hope’s "Good News Granola" was featured on the Today Show in 2014 after using several of Tin Shingle's Premium Member Tools. In this #TuneUp, she talks openly and honestly with us about the before, during and after of her Today Show experience.  Hope shares insight into how a feature like this impacts your website and sales, both at the moment and months later. She also as discusses the professional and personal rollercoaster this type of press placement can create.  If you have dreams of being on a morning show you don't want to miss this!

Covered In This Podcast

  • How Hope got her Today Show opportunity and the unlikely way she found out it actually aired.
  • How being on the Today Show impacted her website and sales.
  • How Hope created a website that could withstand Today Show traffic.
  • How sales were impacted by the show months later
  • How Hope leveraged her appearance on the show for more press.
  • Hope's advice for other small biz owners who want to be on the Today Show.
     

How To Listen

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Member Price: FREE
Non-Member Price:
$9.99

ABOUT YOUR GUEST EXPERT

Sabina Hitchen

After many years of talking and many months of searching, Hope and her husband found their dream farm early in 2012.  Located near Charlottesville, Virginia, their "farm" used to be a B&B and has one very important feature: a commercial kitchen.  They were sold.  Hope could finally start the bakery that she had been dreaming of for years and their two boys could build forts and go on hikes in the woods to their heart's content. The commercial kitchen has been turned into HQ for the Hudson Henry Baking Co. where Hope happily bakes their Good News Granola and listens to music and NPR.  Life is good.


FREE
$65.00
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