[PR] TuneUp: Dusting off SEO, Newsletters, and PR Strategies for the New 2017


In this TuneUp, we visit different areas of promotion that you will dust off in your own business, and breathe new life into it.

  • SEO: New habits that will feed Google more information as they rank your website.
  • Newsletters: Yup, you're going to send more this year and we tell you how.
  • Facebook: One area of Facebook you could be using for free marketing - that Facebook is being very generous with!
  • Instagram: You'll get a homework assignment that will boost your Instagram following.
  • Flip the Switch: Sometimes you're not doing something because something about it is bugging you. You'll learn how to fix that and bust through that problem.
  • Blogging: This is the base to what you're going to share on several social media channels. We talk about ways to get multiple uses out of the content you are producing, but that looks different.
  • PR: Let's use some back-door techniques to getting that press you covet!


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Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

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