Get the trade secrets, tips and step-by-step guidance you need to create and maximize relationships with celebrities and stylists. Learn how you can work with all things Hollywood even if you're not in California, and still create buzz and get press for your brand. This #PRTuneUp gives tips for product, service and expert based businesses. Learn how you can be in contact with some of the top celebrity and television stylists within an hour of listening to this #PRTuneUp.
How you can find contacts for celebrities, stylists and their publicists.
The best way to email/speak with the Hollywood elite.
- Stylists vs Editors.
Learn why following up with celebrities, stylists and their publicists is different than following up with editors and producers of magazines and TV.
The best way to send a package or letter to a celebrity regarding your business.
What to do before, during and after you find out a celebrity or stylist has used your product or service.
- Never do this.
The 3 things you should never do that could put your relationship with a celebrity in jeopardy.
- Again and again.
How you can be sure a celebrity keeps using your product or service after they do the first time.
- More press.
How you can leverage celebrity/stylist validation by turning it into more great press placements.
- Website & Newsletter.
What you should do in terms of your website, sales outreach, newsletter and more once you’ve landed a great celebrity/stylist “hit”.
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Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.