[PR] TuneUp: The Art Of The Email Follow Up Part II


Following up with an editor can make or break your chance for getting featured in a magazine. Or it can have zero impact. Following up with anyone in the wrong way could kill your chances of working with that person, or have a negative impact on your budding relationship. Emails are quick, personal, and high-impact. In this TuneUp, we look at email followups for the following scenarios so that your chances of success and great relationship-building get higher with each reply:

  • Following up with an Editor or Writer
  • Following up with a Producer
  • Following up with an Influencer
  • Following up with a Sponsor
  • Following up with a Client
  • Following up with a Speaker Donating Time


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Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

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