Search Engine Optimization (SEO) doesn't have to cost big bucks, and in fact, the more you spend doesn't guarantee you a return. What will get you results are making sure your copy is targeting the terms you want, and carefully planning how your content is written and prepared.
Your own website has fantastic content and pictures on it. So why not make it easier for your readers to reach these pages? Not only could you be helping your readers click through your website, but you could be helping search engines like Google find more pages as well, and strengthen those pages' SEO.
Be mindful when you name your images before you upload them to a website, especially one that you cannot control, like a social networking site or a blogging site that asks for a profile picture or logo. This way, if a website doesn't let you write an alt attribute for your picture, your filename could do the same work by making a keyword recognizable.
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