Business Strategy

Easy Way for Creative Designers to Enhance your Portfolio

in: Business Strategy
by: Katie Hellmuth Martin

All Articles and Classes by Katie Hellmuth Martin

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Product Positioning: A Brief 'How To'

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Product Positioning: What you really need to consider

in: Business Strategy
by: Melissa Wildstein

All Articles and Classes by Melissa Wildstein

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Changing Your Product Packaging: 5 Questions to Ask Yourself

in: Business Strategy
by: Melissa Wildstein

All Articles and Classes by Melissa Wildstein

Do you think that your product packaging is a little stale, but you're not sure if now is a good time to change it? Here are a couple of questions to ask yourself.

To read more about a packaging experiment gone wrong and what one company did about it, check out this article.

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When Should I Change My Packaging?

The question of the ages, right? You spend months developing a new packaging design. And then you spend another few months and another round of $$ testing it with your customers. You design and re-design, work and tweak and re-design some more until finally it's ready and to launch. Ta-da!