in: Business Strategy
by: Melissa Wildstein
Positioning your product. What does that even mean? For a more in-depth look at positioning (hint: it's the space you naturally occupy in the minds of the customer), click here. But in the meantime, here are some quick tip considerations when evaluating your position in the market. When answering these questions, be as specific as possible.
By answering these questions clearly and specifically, you can really hone in on who your company is and what value you bring to the customer.
1. What category is your product competiting in and who is your competition?
2. Who is your customer?
3. What makes them tick?
4. What solution do you provide to those customers that no other company / product can?
