How Do I Link My Instagram Account To My Facebook Page or A Page That I Manage?

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TO LINK OR NOT TO LINK?

Before I tell you how to link your Instagram account to your Facebook Business page, let's briefly discuss whether or not you should do it - is it a good idea?

Too much cross-promoting of the same exact post on different social media platforms could come off as lazy or boring. This isn't to say you should never have the same photo at Instagram as you have at Facebook, but to publish the same photos at the same time each time? Branding is important, especially with social media. You do want to train the eyes of your followers, clients and the media to recognize your business, product, or brand immediately. However, is cross-posting really helpful? Facebook and Instagram are two very different platforms. One tells a story over time visually (Instagram) whereas the other (Facebook) can promote your event, link, signup, and more. Facebook is more of a distraction and reminder to people, while Instagram is more of a relaxing setting. Some experts agree it shouldn't be used for the norm. My advice, let the mood flow based on the platform you are in. Or better yet, allow the mood you are in or want to create decide which platform you use to get a desired message out.to tell the story of your brand.

SEE ALSO: In A Nutshell: Facebook Business Page Overview and Best Practices

And now, let's get you the directions for how to link your Instagram account to your Facebook business page:

STEP BY STEP TUTORIAL 

These steps are for a computer view. Scroll down for a mobile view tutorial. Make sure you are logged in to Facebook and have admin permissions on the page you want to link.

  1. In the top white navigation bar of your business Facebook page, click settings towards the right.
  2. In the left white side bar click on Instagram
  3. Click the Log in button next to "Add Your Instagram to get started"
  4. Log in using the username and password of the Instagram account you want to link

After following these steps you will be able to:

  • Edit your Instagram feed and manage your account from Facebook
  • Read and respond to comments from Instagram using the Pages Manager App in Facebook
  • Cross promote ads created on Facebook to Instagram

MOBILE TUTORIAL

When using a mobile device follow these guidelines to connect your business or personal Instagram and Facebook accounts.  Make sure you are logged in to Facebook and have admin permissions on the page you want to link.

  1. In the top blue navigation click the three horizontal dots on the right of the page
  2. In the white center navigation click on "Instagram Ads" near the bottom
  3. Log in using the username and password of the Instagram account you want to link
  4. Click "Add An Account"

Have another question or need more advice on how to use social media for your business? Use Tin Shingle's specialized study guides, free for any entrepreneur or small business owner.