Updating your Facebook page is so easy! You just take a picture and publish it!
BUT...What have you done to update your website lately? Did your home page ever see that amazing photo you shared on Facebook? Did your home page boast of that feature story the press did on your business? Or the column you were published in?
Facebook business pages are heating up, leaving websites cold. But it's your website that says the most about your business in the long run and has the most historic value for customers and the press who are digging for info and looking for reasons to trust your brand. What can you do about it? Tin Shingle's co-founders Sabina Hitchen and Katie Hellmuth Martin going to show you in this video e-class!
- The Big Squeeze at Facebook: Why your Facebook posts may not be viewed by most of your followers, and why Facebook is not a tool you want to depend on when building your client and customer base.
- Press: What the media looks for in your website, and how to help them find it quickly so that they can use it in their feature stories about your business.
- Clients: What clients and customers look for in your website, and why they won't find it on Facebook.
- Pictures: You will get a side by side comparison of a cold website versus a revealing Facebook page, with ideas on how to heat it up at your website. Because if you don't, the press and your customers may very well have missed your big announcement or accomplishment.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
All TuneUps are immediately available to 24/7 you with an active membership. When you are on a TuneUp page, the video or audio recording will be there, and all you need to do is press play!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Each week Tin Shingle hosts a live call-in e-class called a TuneUp that focuses on a featured topic in buzz-building. These classes can include PR, social media, SEO, blogging, newsletter strategies, and more. The e-class is recorded it to make it available as a podcast or video webinar. Our experts and special guests lead each class. We take real questions from real business owners and answer them on the spot. TuneUps are available to everyone, but are free for Tin Shingle members.
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. She is also the publisher of the local blog, A Little Beacon Blog. As lead producer and digital strategist at StudioPixelated, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @kjpixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.