It's easy to get your people jazzed about what you are making, selling, providing. Sending a newsletter is often underestimated, yet is one of the most powerful tools you have.
In fact, in the world of publishing and selling advertisements, the newsletter is the one that businesses want to buy space in. Want to know why? Because it arrives in a personal space - your inbox.
You're probably saying: "But I delete everything."
No you don't. There are some that you open. And when you do, something powerful happens. You remember. Brand loyalty gets created. Even when you don't open something, you see the subject line. You absorb it a little bit.
This TuneUp will hit the hot spots of a newsletter and teach you how to mimic a successful newsletter campaign that led up to an event.
Apply what you learn to build-up to Black Friday, a Holiday Sale, a Product Announcement, or just simply staying fresh and top of mind for your clients so that they will hire you for new business. And you don't even have to directly pitch them!
How This Works
Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!
Free For Tin Shingle Media Members: If you are a Media Member of Tin Shingle, and you are logged in, this webinar will be already here, waiting for you to press play!
The most important part of your entire e-newsletter is the subject line. How you write the subject line will dictate the chances of your subscribers opening the newsletter you worked so hard on. In this Training TuneUp, find out what kind of subject lines worked from real-life examples, and why. There is a method to the madness, and when done right, your sales could increase with the subject line alone.
Sneak Peek
How To Watch
Level 3 Members and Level 4 All Access Pass Members:
When you are logged in, hit this page and the webinar will be right here. You can press Play on it, and it will start! The PDF of slides will also be a link on this page, so you can easily click and download those notes.
Non-Members, or Level 1 Community or Level 2 Directories Members:
You can purchase this TuneUp to add to your collection! After you purchase it, return to this page and the webinar will be right here. You can press Play on it, and it will start! The PDF of slides will also be a link on this page, so you can easily click and download those notes.
You’re sending out newsletters, and you want to be sure they look fantastic. Newsletter subscribers are your most closest, dearest customer who will be the most likely to buy what you sell. This TuneUp covers design tips and tricks you can use in MailChimp that will make your newsletter look like a design agency did it for you. Your teacher is Katie Hellmuth Martin, creator of Katie James, Inc, a design and storytelling agency for couture branding. She is also the owner of Tin Shingle, and can’t wait to help you do a dynamite job.
How This Works
Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!
In the companion TuneUp to this one, the foundation was presented that showed how to send a good looking newsletter. Tin Shingle's co-founder Katie also had an intervention with listeners that got them to accept that the people who signed up for their email newsletter...actually wanted to hear from them! And that includes your business. Your people want to hear from you, but what the heck are you going to send them? This email marketing TuneUp explores specific ideas that Service and Product based business can use to send to their customers, and those who are on the fence about buying but have never bought from you before.
PS: This TuneUp is especially dedicated to Service based businesses, who have the biggest challenge of all for finding reasons to send to their people. Product businesses - don't worry - ideas for you are included as well!
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Delivered first as a mini-TuneUp to a group of women in business, Tin Shingle’s co-founder Katie devotes this TuneUp to a continuation of that presentation to dig in deep to face and bust through your fears about sending an email to your newsletter list. After listening to this TuneUp, you'll be pressing SEND on a dynamite looking newsletter that not only looks great, but encourages and trains your customers in what you sell and how to buy from you.
WHAT WE'LL COVER
Why email marketing works with your social media efforts to seal the deal and trigger someone to buy from you.
How to stand out without being obnoxious.
What the best times of the day and week are to send to your list.
How to not be one of 100 emails that get mass deleted daily.
Watch Katie use design tools in MailChimp that you can use too!
Coordinated - is this even possible with everything you have to market?
Watch This Tiny Tip from Our Periscope/YouTube Channel That Correlate With This TuneUp!
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
The only thing harder than pressing "Send" on your newsletter to your customers consistently is nailing down the design. Once you commit to consistently sending your people a newsletter, you want to be sure that your people are reading what you are telling them. In this increasingly visual world, this job is actually becoming easier - if you know where to look. Tin Shingle's co-founder Katie Hellmuth Martin uses this webinar to "live design" different newsletter templates in MailChimp before your eyes while taking any question you have. Tin Shingle's other co-founder Sabina Hitchen makes sure everyone is using layman's terms that everyone can understand.
Learn from 4 different design templates that readers like.
Watch Katie use 3 of her favorite and easy to use drag-and-drop design tricks - that you can do too!
Common design terms to be aware of to instantly change the look of your newsletter.
How you can tell when your newsletter design isn't working - and how to fix it.
Subject lines that are working now - and it's not what you think!
Questions from marketers and business owners like you answered during the webinar.
How This Works
Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!
Your brand's newsletter is one of the most powerful tools in your small business tool belt. Firstly, it has multiple benefits: getting the attention of current and potential customers, boosting sales, adding value to your business, giving you the opportunity to share more about your biz with readers...we could go on for ages. Secondly, it's 100% in your control. That means once you master newsletter strategy and learn tricks to increase open rates and decrease unsubscribes, the sky's the limit! In this #TuneUp training webinar, learn newsletter strategy from layout to subject lines to graphics. Tin Shingle co-founders Sabina and Katie share newsletter inspiration from real businesses who are creating emails that "convert" (into traffic, sales, customers and visibility).
The do's and don'ts of newsletter layouts.
How often do you need to send a newsletter to make an impact? We'll talk it through!
Subject lines: What works, what doesn't, what should you never do? We'll tell you!
The power of the A/B split: Mastering this (free) newsletter tool will make a huge difference in your email's impact.
The big mistakes businesses make when sending newsletters and how to avoid them.
Feeling overwhelmed with your newsletter content creation and production? We'll explain how to ease the workload while still creating great emails.
Bells and whistles you can easily add to your newsletter to boost conversion and grow your list.
Want to get inspired by newsletters that work? We know you do & we share some real-life examples with you.
BONUS: The presentation slides come with this podcast. They are included as a link on this page while you are listening to the podcast. Click on the link at the PDF will download to your computer.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
MailChimp takes your email campaign from #Meh to WOW. Co-founder Katie is going to show you her screen and design a campaign in front of your eyes. She will show you tricks that you can use in MailChimp that will save you time when sending newsletters.
Design elements you'll need before designing your own newsletter.
The biggest time and money saving trick contained in just one MailChimp button.
2 ways to slice and dice a text-heavy newsletter.
A #truthbomb that you must face before sending another newsletter.
Demonstration of new design tricks that anyone can do, simply and quickly.
A tour of analytics in MailChimp to discover what your readers are responding to and how to improve your communication with them.
How This Works
Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!
Katie Hellmuth Martin is the Co-Founder of 
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
