PR Blockage can strike anyone at any time. It's a silent killer of confidence when you need to get the word out about your business. This TuneUp goes over how to identify PR Blockage, and what to do about it so that you can pitch magazines, TV shows and blogs that you never dreamed of approaching before. This class includes exercises you can do to get you through the PR Block and into the next level of pitching the media.
Sneak Peek!
The inspiration for this class was lessons learned while reading The Artist's Way, by Julia Cameron. Every TuneUp has a Motivation Minute to keep you going in your PR and marketing outreach.
Putting yourself out there to promote what you sell is nerve-wracking. Thanks to our community of business owners at Tin Shingle, we hear directly from people struggling with this concept. There is a mental block preventing them from doing the promotion. Through some counseling of these business friends in Tin Shingle’s Private Client Program, we have learned it is due to deeply personal reasons that they don’t promote what they sell or do and put themselves out there, be it for a special class taught by an expert, or even a product sold online.
Deeply personal conflicts that Katie is going to cover in this TuneUp include:
Living in fear from domestic violence issues and wanting to hide - yet sell what you created
Cultural and class conflicts with promoting - the discomfort of standing out in a culturally low-key community
Reactions from clients that dictate how you do things - even if the client is wrong
Enduring low self-esteem, and pushing through that in order to bring the great thing you created to people who want it
Fear of stepping on other’s toes - if competitors are your friend
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
TUNEUP WEBINAR & ALL ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
This TuneUp is part of our "Give Yourself Permission" series, and contains some serious motivation and not-to-miss tips to make your biggest dreams happen. Do you want to:
Get into O' The Oprah Magazine?
Kick a** during a big market or festival?
Score big in your business in general?
Tin Shingle's Co-founder, Katie Hellmuth Martin, inspires and feeds that mindset with ideas and resources on how to succeed in accomplishing your best and biggest goals. There are many areas in your business where you can be Thinking Big, or even Thinking Bigger. In this installment of Tin Shingle's "Give Yourself Permission" series, you will hear examples and strategies that will explain how you will make that happen by using several buzz-building strategies.
Sometimes you need permission to do something. But the truth is - you don't need permission to make a change in your life. The only person you need permission from...is you!
A crafty storefront totally turns itself upside down and invites in a group of maker men for a new joint storefront partnership.
A pop-up shop redirects their sales funnel - literally - by moving one thing in their shop.
A video editor goes through yet another derailed vacation by a high paying client, and finally faces her fear of breaking up with her client.
A magazine editor leaves her job for a smaller one, still feels the itch that something isn't right, only to realize she just wants to move closer to home - across the country. A new freelance retail and blogging experience is born.
A beauty boutique opened but never had a launch party. Months later, the Ribbon Cutting Party is thrown to great success and new buzz is made.
A finance executive leaves her job after 16 years of playing it safe - without a plan. That day, an idea for a new business is born.
A family-run business is on the brink of closing, until one of the sons explores a new revenue stream that saved the business.
As always we'll be answering your burning questions LIVE during the webinar, so email or tweet them to us in advance!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.
Let's be honest: we all hold back sometimes in terms of building buzz for our businesses. Sometimes because of fear, sometimes because we don't think we're "good enough" at a strategy to execute it publicly, sometimes because we're overwhelmed and sometimes because we just need a little nudge and a "you can do it" to get moving in the right direction.
Consider this TuneUp your nudge. Tin Shingle co-founders Katie Hellmuth Martin and Sabina Hitchen will help you give yourself permission to act on select social media strategies, PR power moves and content creation game changers that you may have been holding back on.
Give Yourself Permission To...!
Make gorgeous posters and images for your social media streams at Instagram and Facebook - styles that you see in other social media accounts that you wish your brand could mimic.
Give Yourself Permission To...!
Send a kick-butt newsletter to your current and future clients that promote your goods or services. And you won't just send one newsletter when you're done watching this TuneUp...
Give Yourself Permission To...!
Followup with an editor or producer in the media when it feels like no one is getting your emails.
Give Yourself Permission To...!
Make videos - whether quick "video selfies" or longer features. Sabina and Katie help make this easier for you.
Give Yourself Permission To...!
Throw yourself a party! For any reason! Did your business have an anniversary? Did it launch a new design? You know you've considered throw a party to bring people together to network...
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
FREE
$25.00
Hook into our small biz goodness. Get the Weekly Newsletter.
Katie Hellmuth Martin is co-founder of 
