You may have discovered Tin Shingle back when you were Googling "how to get my product featured in a gift guide in a magazine" in October. Fall is when you start to feel the holiday vibes. But guess what? You missed the boat! Magazines curate their winter Holiday Gift Guides in July. So don't miss the boat again! Listen to this TuneUp for ideas on what to pitch the printed pages of magazines for their November/December issues.
Covered In This TuneUp
How To Pitch: 37 Different Ideas
How To Pitch: That First Email - What To Include In The Pitch
How To Followup After You Pitch
What You Need In Place If They Reply
How This Works
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Did you miss the boat on pitching Holiday Gift Guides? Now (as in October and November) is your chance to start pitching Valentine's Day Gift Guides for print magazines works. This TuneUp will walk you through how to pitch your product into a possible Valentine's Day feature.
PS: If you're reading this in December, magazines have been working on Valentine's Day Gift Guides, and some of them have already closed those opportunities because they found all that they need. Mark your calendar for October of next year to begin again.
Service Businesses + Institutions
The February issue will include more than the Valentine's Day Gift Guide. Attend this TuneUp to brush up on your pitching style, because we are going to look at best ways to format the email. You can apply this to your pitching as well when trying to get an expert featured, or a spotlight on a component of your program.
Publicity in a magazine's Holiday Gift Guide is one of the meccas of PR for most businesses. How do the magazines find all of those amazing products to recommend to you?
We'll tell you the secret...are you ready? Business owners just like you emailed an editor about their amazing products - that's how! And now you're going to learn how to do it, too.
Here's your first hint at this Holiday Gift Guide mystery: the magazines are actually putting them together in July. That's right - in the most boiling hot time of summer. You might have been pool-side all this time, but this year, you're going to be carving out time to be at your computer, researching which media contact is the best fit, and then writing that email to email it in.
PS: Tin Shingle collates a database of Media Contacts for our All Access Pass members to search through at any time. So when you're ready, check them out. They will save you time in your research.
This Training TuneUp will show and tell you the ways of how Holiday Gift Guides work in magazines and on TV for the local stations. We teamed up with Sabina Hitchen, founder of Press For Success and a certified educator. She is a former high school teacher turned PR agency owner who now dedicates her gift for teaching to small business owners through her PR Prep School. In this TuneUp, your host and owner of Tin Shingle, Katie Hellmuth Martin, interviews Sabina for all of the juicy details of how to get your business featured in the end of the year holiday gift guides.
Originally recorded in September, we got our earliest start ever on pitching for Valentine's Day Gift Guides. While national magazines are wrapping up or have completed their Holiday Gift Guide collections for December, the next big "get" will be Valentine's Day. The earliest a magazine will start being on the lookout for Valentine's day will be in mid-September, so if this is your big holiday that you want to get press for, watch this TuneUp to see what you can start doing early. PR Expert, Kelly Kepner, founder of Kelly Kepner PR joins us for our next Live TuneUp to share her tips and strategies for getting Valentine’s Day press.
Why you need to think about drafting your Valentine's Day pitch now!
How to pitch if you have more than one product at different price points
Why Hi res images are so critical when pitching
How to repurpose long lead pitches for short leads
What your website needs before you send that pitch
Key components you need to include in your pitch
Following Up
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Kelly Kepner has worked in the Fashion PR since 2005, ranging from agency experience to boutique firms with both emerging and corporate brands. In February 2014, Kelly took all of her experiences and knowledge and launched her own firm, Kelly Kepner PR.
Kelly Kepner works closely with celebrities and has seen regular placements on Taylor Swift, Emma Roberts, Kendall Jenner, Vanessa Hudgens, Selena Gomez, The Kardashians, Gisele Bundchen and many more of Hollywood’s leading ladies. Additionally, Kelly continues to garner her clients’ frequent placements in a variety of publications including InStyle, Elle, Teen Vogue, Glamour, StyleWatch, Cosmopolitan, Marie Claire and other magazines and media outlets.
Join guest expert Janine Just, founder of Janine Just Inc. and TechStyleNYC as we talk about the new power players of buzz building, social media influencers, and how you can create and grow a relationship with them that is strategic and converts. We'll also highlight how you and your biz can engage with these folks leading up to the holiday shopping season for more impact, sales and visibility!
What is a social media influencer, where do you find 'em and why are they important to consider working with?
How to know what influencers are a good fit for your brand.
How to begin contact and strike up a conversation with social influencers.
Is it possible to work with social media influencers without paying them? What pay rates should I expect? Do they negotiate fees?
Is gifting product sometimes enough "payment".
Let's talk Instagram influencers and celebrities. Who are they, how powerful are they and what should a biz know about working with them?
How can I tell if an influencer is truly impactful? Can numbers be a false read (because people can buy them)?
Let's get clear on expectations: how can I be sure everyone is on the same page of my influencer campaign expectations? WHAT should my expectations be?
How can I work with influencers during the HOLIDAY shopping season and beyond?
Hooray! The influencer campaign is under way! How can I promote and support it?
Has our expert Janine Just been a witness to some powerful influencer campaigns (hers or others)? What made them winners?
Flip it & Reverse it: I want to BE a social media influencer! Where do I start? What should I? Is content key to growing my following?
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Janine Just and her team are known as “connectologists.” What exactly is a connectologist, you may ask? They are agents of digital gap-bridging; people who bring real life to digital relationships with in-person interactions and shared experiences, integrating both public relations and social media savvy along the way. They are social evangelists in a quantum setting, engaging online communities with specific, targeted messaging, and inviting them to join in offline during enriching, dynamic IRL (in real life) events. It’s all part of their effort to build closer relationships between a brand and its valued fans. www.janinejustinc.com
The press is working on their holiday stories for the end of the year (think November and December) in July. You know that phrase "Christmas in July!" It is real for glossy magazines who are living in Christmas sweaters while the rest of the country is in bathing suits. If you want your business to be in a holiday issue, you need to be pitching the press in July.
Holiday Gift Guides.
Tip articles from Experts.
Feature stories on holiday-themed service businesses.
The exact steps you need to take in order to pitch your business for a holiday press placement.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
PR professional Kelly Kepner is a dynamite at getting press coverage for gift guides, especially Mother's Day Gift Guides. She regularly gets emerging and established brands major buzz and press! During this online class, she leads us through how to do it. This online class will give you the blueprint you need to pitch your business to Mother's Day gift guides and articles focused on mom. Whether you have the perfect gift for mom, you've got tips on how to do something Mother's Day related, or you can speak to the media about something related to this theme, this #TuneUp is for you.
This online class will arm you with a checklist, actions steps and ideas to do that for your own campaign, no matter if you sell product or are a service provider.
Get your notepads out and get ready to get the answers and guidance you'll need to succeed!
Big Picture: Get your biz primed and prepped for Mother's Day: The what, how, and when.
PR Campaign: The 4 parts of their PR campaign every biz owner needs to assess and update for Spring.
Website: How to spruce up your website for more Mother's Day buzz.
For Service Providers: What should every service provider or expert do during this time of year? We'll tell you.
Social Media: What every biz owner should be doing in their social media feeds right now to build buzz.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any online class anytime with your Tin Shingle level 3 membership. No need to purchase it, this class is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy an online class, you own it forever. The video or audio recording will appear on the class page that you just purchased from, and all you need to do is press play!
FREE
$65.00
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Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
