Believe it or not it can be a pleasure to pitch the media when you have a system in place for your pitch creation, you know how to do it quickly and correctly and you get responses back regularly that lead to buzz building stories about your business.
This #TuneUp is going to show you the exact formula that you'll be able to replicate and customize for your business in order to create a pitch about your product, service or expertise that gets opened, and increase the likelihood that it also gets answered and used for a story.
The architecture of a successful pitch: we will give you a template that answers: What does this pitch look like? How long should it be? What format and layout? Do you include images?
The 3 mistakes most subject lines make and how to correct them.
How to answer a reporter's initial response to ensure you keep the conversation going about your business.
Mastering the art of the follow up. We will also give you examples of follow ups to use in your own outreach.
The one thing nearly every reporter and producer from the Today Show to Inc. Magazine has said to Sabina about pitching them.
How to know when it's the right time to pitch a reporter, producer and editor is and when it's definitely the wrong time.
Don't press "send" on your pitch email until you do these 4 things.
BONUS: A sample pitch letter comes with this recording so that you can see the successful pitch letter Sabina refers to in this class. This letter will be in the form of a PDF and will be available to you on this same page after you purchase the class. If you are a Premium Member of Tin Shingle, it is available to you as a link right now from this page!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
"Desksides" are short meetings between you and an editor of a magazine or newspaper, ranging between 15 to 20 minutes, where you pitch your product to that editor, with the hopes of them giving your product coverage in the magazine. Relationships between you and people in the media are everything in PR, and a deskside is a great way to start a new relationship with an editor.
COVERED IN THIS CLASS:
How to email or call an editor to ask for a deskside appointment and book it.
How to prepare for attending a deskside, and what you should bring.
Sabina will paint the picture of what the deskside appointment will be like once you get there. Knowing this is half the battle!
Tips on how to make your deskside appointment an awesome success that will lead to press coverage.
Do's and Don'ts every business owner should know about desksides.
Answers to top burning questions sent in from entrepreneurs just like you!
And more!
HOW TO LISTEN:
Click the "add to cart" button below and proceed through checkout. If you're a Tin Shingle member and are logged in, this class will be free, but you still need to check out.
Once purchased, you'll see directions on the confirmation screen. Basically, you'll have a special link on the right side of your screen of this website called Your Podcasts. Click it and you'll see a link to the podcast(s) that you've purchased or activated.
Click the podcast you want, and it will download to your iTunes, which will probably open automatically and start playing. Email support@tinshingle.com if you have questions!
ABOUT YOUR INSTRUCTOR: Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
We're forecasting lots of press coming way this 2015 - if you follow our to do list!
The change of seasons is a perfect - practically mandatory - time to give your PR and buzz building campaign a spring clean and strategic update. This #TuneUp will arm you with a checklist, actions steps and ideas to do that for your own campaign, no matter what type of business you are!
Get your notepads out and get ready to get the answers and guidance you'll need to succeed!
The 4 parts of their PR campaign every biz owner needs to assess and update for Spring.
Does your pitch need a Spring makeover? We show you how - even if you don't have new products or services to sell.
Now's the time to reconnect with past media contacts you may have lots touch with. We give you some outreach strategies to breathe new life back into old media conversations.
What should every service provider or expert do during this time of year? We'll tell you.
Where in the "long lead" (monthly magazine) world should you be focusing your energy right now to bring you big press in the future?
What every biz owner should be doing in their social media feeds right now to build buzz.
How to "prune" your Twitter and Instagram feeds for Spring.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Public relations barriers mistakes, obstacles - we've all faced them! Whether you've made a mistake that makes you cringe while you were pitching the press or feel like no matter how many times you email XYZ editor or producer about an amazing story idea you never hear from them. How do you move past them and into PR glory AKA stories, TV segments and articles about you and your biz? That's exactly what Tin Shingle's co-founder Sabina Hitchen will tell you on this video TuneUp.
.
How to recover from the most common email mistakes small business entrepreneurs make at one point or another.
What to do when a reporter or producers "gets angry" at you.
Is this you? You're sure you're meant for a certain magazine or TV show but the person you're pitching isn't getting back in touch with you - not even to say "pass"! What do you do? We'll discuss...
The two mistakes you should never make when trying to get your products into the hands of a celebrity.
When you can pitch competing shows, magazines or websites the same story and when it's a big mistake.
What to do when your competitor lands a story you want in a specific outlet - can you still pitch the same thing?
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Special Guest Expert Shamel Robinson, CEO of Public Icon takes you through how to prepare for pitching your business to the press for Breast Cancer Awareness Month. Though this hot topic for the media happens in October, preparation for pitching it to the press it begins in the summer months.
How to figure out who in the media is covering Breast Cancer Awareness Month (BCA Month)
How to create the perfect Breast Cancer Awareness Month pitch for your product, service or expertise.
The biggest mistake you should avoid when pitching your products to the celebrity weeklies like In Touch, People Magazine, and more.
How to get your Breast Cancer Awareness month products on national and local television.
How to decide how much and who to donate to for Breast Cancer Awareness month.
How to activate and color your social media feeds around Breast Cancer Awareness month.
How to incorporate story telling when pitching during Breast Cancer Awareness month.
How to be sensitive to those who were affected by breast cancer while you are trying to get your PR job done.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Shamel Robinson has been called the Jewel of the entertainment industry- flawless indeed jewels are a gift of fortune. www.PublicIconLLC.com
"Desksides" are short meetings between you and an editor of a magazine or newspaper, ranging between 15 to 20 minutes, where you pitch your product to that editor, with the hopes of them giving your product coverage in the magazine. Relationships between you and people in the media are everything in PR, and a deskside is a great way to start a new relationship with an editor.
COVERED IN THIS CLASS:
How to email or call an editor to ask for a deskside appointment and book it.
How to prepare for attending a deskside, and what you should bring.
Sabina will paint the picture of what the deskside appointment will be like once you get there. Knowing this is half the battle!
Tips on how to make your deskside appointment an awesome success that will lead to press coverage.
Do's and Don'ts every business owner should know about desksides.
Answers to top burning questions sent in from entrepreneurs just like you!
And more!
HOW TO LISTEN:
Click the "add to cart" button below and proceed through checkout. If you're a Tin Shingle member and are logged in, this class will be free, but you still need to check out.
Once purchased, you'll see directions on the confirmation screen. Basically, you'll have a special link on the right side of your screen of this website called Your Podcasts. Click it and you'll see a link to the podcast(s) that you've purchased or activated.
Click the podcast you want, and it will download to your iTunes, which will probably open automatically and start playing. Email support@tinshingle.com if you have questions!
ABOUT YOUR INSTRUCTOR: Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.
