So you want to be a go-to expert in your industry where press is concerned?  Are you hoping to reach more people and get your message out there, building buzz for your business and your brand, but perhaps you're not sure where to begin?  This webinar with Tin Shingle's co-founders Sabina Hitchen and Katie Hellmuth Martin will give you a jumpstart in the right direction. As a former publicist, Sabina has landed clients as experts on the Dr. Oz show, Bethany, the Today Show, and several print publications including Real Simple, American Airlines, USA Today, and so many more. You will leave this live training with solid strategies you can take action on right away to build buzz for yourself in print and TV media as an expert in your industry.

• How to raise your profile as an expert in your field so everyone (press, customers, leaders in your field) know who you are.
• How to be sure the press call on you when they need an expert like you - we'll tell you how to become their go to expert!
• How your social media profiles and posts can help or hurt your quest to be a known expert and entrepreneur in your field.
• The one email you should send right now to your target press to begin connecting.
• What to do if there are lots of other people doing what you're doing for a living and you want to rise above the noise.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Tin Shingle Members: If you are an Online Classes Level 3 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!

Does it feel like you're sending out pitch after pitch but getting nothing in response? Is your lack of publicity stumping you? Not sure where to make changes or what is holding you back from big press?  On this #TuneUp webinar, PR-pro Sabina Hitchen lists her Top Tweaks and Changes you can make to your pitches and PR campaign.

• Media Contacts
  What to ask yourself about the media contacts you're making outreach with before sending one more pitch.
   
• Phone vs. Email
  Is your method of pitching holding you back?
   
• Are You Sending Press Releases?
  Do you need to be? Should you be switching from press releases to pitches? We'll discuss...
   
• Rules
  What rules should your biz be following in terms of how often you should pitch and how often you should follow up if you want to get major media coverage?
   
• Layout
  Mistakes you want to be sure you aren't making in your pitch in terms of layout.
   
• Missed Opportunities
  One of the biggest missed opportunities Sabina sees small  biz owners make in terms of their PR outreach planning.

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Valentine's Day is a time for gift-guides, love experts, anti-Valentine's Day themes, and so many more angles. All you need to do is get your ducks in a row and make a strategy. For national coverage in glossy magazines, aka "long lead" media, preparation and pitching is done in October, or 3-6 months prior to February 14th. Pitching is done again in January for press opportunities with "short lead" media outlets. This podcast is designed to give you guidance on what you will be pitching to the media in January and early February.

This class is dedicated to helping you as a small business owner plot how you will pitch your business to "short lead" media outlets like TV, blogs and weekly magazines and newspapers for Valentine’s Day press coverage. Tin Shingle's Guest Expert, Jamie Werner, Director of PR for Moderne Press, answers the following questions during this podcast:

• "How soon can a business begin pitching Valentine’s Day to "short lead" outlets (blogs, television, newspaper, website, and weekly magazines)?"
   
• "What types of press do you recommend going after for Valentine's Day?"
   
• "If I have an accessories or fashion product, should I be pitching stylists too?"
   
• "What items does any business need to prepare to pitch the press for Valentine’s Day?"
   
• "What type of research (in terms of outlets and contacts) should a small business do prior to pitching Valentine's Day?"
   
• "How do you decide what images and products to feature in a pitch letter?"
   
• "Should I mention past press and buzz for my product or leave it out of the pitch?"
   
• "Do you recommend calling or emailing short lead media?"
   
• "What are some recommendations for how to create a catchy and clear subject line?"
   
• "What rules of follow up do you follow when pitching short lead press for holidays like Valentine's Day?"
   
• "Should I expect to send an outlet a sample or just images when pitching?"
   
• "If I send a reporter or editor a sample of a product for a Valentine's Day story, how can I protect and track my sample?"
   
• "I’ve been told that it your chances for getting a press 'hit' increase when you have a relationship with the editor or reporter. What are some tactics you use to grow relationships?"
   
• "Do companies that offer affiliate links have a leg up to landing press, so that a blogger or website owner can earn money off of their recommendation in a roundup?"
   
• "Who are popular bloggers in Fashion, Home Décor and Fashion right in 2014/2015?"
   
• "What are some things I can do to leverage my Valentine's Day hit after it happens?"
   
• "Do you send thank you notes or emails or gifts after a press hit happens?"
   
• "Are you always told by a reporter or editor if your material was used in a press story?"
   
• "Do you ever go after editors or producers on Twitter if they aren’t responding via email?"
   

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Jamie Werner is the PR Director at Moderne Press, a San Francisco based boutique public relations agency, that represents brands in the fashion, home décor, and lifestyle industries. The media strategists at Moderne Press feel passionately about working with boutique and small business brands, and value establishing the brand's voice in order to heighten that brand’s visibility. Moderne Press has placed clients in a variety of media such as People StyleWatch, Real Simple, Elle Décor, House Beautiful, Martha Stewart Living, Better Homes & Gardens, Brides, InStyle, Good Morning America, Vanity Fair, DailyCandy and Apartment Therapy among many others. Follow Moderne Press on their website, www.modernepress.com, Twitter, Facebook and Pinterest.
 

Being a service provider or an expert is a beautiful thing, in terms of your public relations!  Why? It offers boundless opportunities to share your story and expertise with press, you can easily "spin" yourself into breaking news stories, trend pieces and seasonal segments and you're often a TV producers dream guest!

With all these great opportunities to grow your brand and business, what are you waiting for?  It's time you spent some time listening to what we discussed during this #PRTuneUp. It was all about maxxing out press opportunities as a service or expert based brand!

• Why service providers and expert-based brands have an advantage in the pitching department, and what they have to do to make that happen.
   
• What service providers and experts must do every month to maximize press and media coverage.
   
• How your company's blog could lead to more visibility, buzz and press.
   
• What social media tactics are best for service and expert based brands.
   
• What two types of pitches you should master and pre-write for maximum TV exposure.
   
• How to share your "A-Ha Moment" and business story with the press as an expert or service provider.

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations.  She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs.  Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more.  She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

A little known fact to most small business owners is that editors want to attend parties you host for them. The industry term for this soiree is a "press preview". It's a meet-and-greet where you get to display and discuss what is going on in your business. It works for authors, fashion lines, food companies, and more. Publicists Kelly Kepner and Jordan Landes-Brenman walk you through how to have one, and the strategies behind a successful press preview.

• Is there a certain time of year that is best to hold these types of events? 
• Should hold a press preview more than once a year?
• If you live in a small town and don’t live in a major city like New York or LA, can you still hold a press preview? Who would come? Should you travel to New York to do it?
• How far in advance do you begin planning and strategizing your press preview?
• What do you need to know to plan and host a press preview? From securing a space, inviting editors, prepping products, securing an appropriate space, Kelly and Jordan will answer these questions.
• How should you decorate?
• What you can expect in terms of what really goes on a Press Preview (aka Editor Preview).
• What are key points you want to convey to the editors when they’re there?
• What are the big “no no’s” on the preview/showcase day?
• How should or shouldn’t social media be involved in these previews?  Can you tweet or Facebook the event?
• After the event, how soon should you follow up with your guests who visited?
• How can you publicize your press preview and build buzz from it?

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Haute House PR & Marketing, run by Jordan Landes-Brenman, is a nationwide, full-service public relations and events firm representing fashion, lifestyle and beauty brands. Kelly Kepner of Kelly Kepner Public Relations and Landes-Brenman both focus on editorial product placement, brand publicity, celebrity seeding, entertainment marketing, custom events, and advertising. At each of their publicity firms, they have secured placement in the top national magazines, including O, The Oprah Magazine, Marie Claire, SELF, Redbook, Realsimple, People StyleWatch, Lucky, Latina, and many more. When not locking coverage, you can find Jordan in a video series for eHow.com as an on-air fashion expert. She is also an event contributor for Style Music TV, and a columnist for Ventura Blvd. Find Haute House PR & Marketing on Facebook, Twitter and Instagram or visit www.HauteHousePR.com. You can find Kelly Kepner rocking her firm's Instagram account and posting her firm's success on Facebook.

Tin Shingle's co-founder Sabina Hitchen dives deep into press releases. If you wondered about press releases before, you do not want to miss this!

• What a press release is and when you want to use it to impact your buzz (and not just create busy work)
• When a press release is not necessary to use
• Pitch vs Press Release: What to use in different scenarios
• People say the press release is “dead’? What does this mean? Is it?
• How to write an actual press release – we’ll  break it down piece by piece.
• How a press release can be good for SEO and search.
• PRWeb, PR Newswire and more - what you need to know about distribution services...
• A Template of a press release that guides you through what you need to send a dynomite press release! Once you purchase this webinar, the Template file will be a link under the webinar. Click that link and it will download to your computer.

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

Is this the month - heck the week! - that you start getting press? Yes it is! Right after you watch and listen to this Webinar TuneUp!

• The keys to planning your PR campaign out in advance so you don't miss any amazing press opportunities.
• Where and how to get pitching ideas and inspiration.
• How to be sure you're never too late on a pitch for a magazine - a few of Sabina's favorite techniques.
• The classes and webinars at Tin Shingle that make a major impact on most for entrepreneurs - i.e. they watch them, change the way they pitch and GET PRESS.
• How to get over your fear of pitching the press - or at least fear less...
• How to be sure your pitch is in tip top shape before pressing "send" on your pitch email.
• What to do when you're waiting for a pitch to be answered...from tracking to Twitter activity.
• What to do when your pitch turns into press - because just getting press isn't enough to really change your business!

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
 

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations.  She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs.  Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more.  She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

One of the hardest parts about running your own PR campaign is the pitching of the media (aka, emailing a reporter or editor with the reason you want them to cover your business). After you email them - what then? When and how do you follow-up?  Whether you're getting crickets (aka no response) or getting responses that you're unsure about answering, knowing how and when to act can mean the difference between a "GO" for a press story or a pass. Listen to this TuneUp, and your confidence will change when it comes to sending a follow-up email to someone in the media.

• Learn real-life pitching scenarios from business owners of all kinds, and hear the different types of follow-ups that work for each one.
   
• Discover how not to follow-up with a reporter or editor.
   
• Revealed: the #1 rule you need to follow to ensure you are following up the right way with every member of the press, from bloggers to TV producers.
   
• Get the answer to your biggest question: "How long do I have to wait before I follow up?" 
   
• See how a a "pass" or "no" can be turned into a "YES" for press placement.
   
• Control your inner panic of: "Why is no one replying to my emails?" with the most common reasons why pitches aren't being answered and what you can do about it.
   

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Member Price: FREE
Non-Member Price:
$9.99

Each week we host a live call-in class called a #TuneUp about a featured subject, and then we record it to make it available as a podcast. Our experts and special guests lead each class. We take real questions from real business owners and answer them on the spot.

Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations.  She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs.  Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more.  She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.

In the quest to get the name and story of your brand out there, on the journey to sharing your products, services and expertise, it often does boil down to who do you know and who knows about you! Public Relations is all about...Relationships!

Finding the right people to tell your story to, getting their email and phone information, connecting with them and building your virtual Rolodex, can be the hardest part of DIY PR! But also the most rewarding.

This class will hone in on just that!  We'll walk you through several proven tactics that publicists and DIY PR pros know and use to be sure their message isn't only heard but that it's heard by the right people and then shared!

• How you can find the email or phone contact information for the media contacts you know will love your company's brand story?

• How you know you're reaching out to the right people?

• Media contacts move around A LOT - how you can keep track of their contact info?

• Realistic ways you can use Twitter to connect with game changing press contacts - and even celebrities.

• How you can wrangle some face to face time with your target contacts?

• Do people really "do coffee" any more to talk about business?

• Sending your target contacts gifts - we will discuss the art of this tactic.

• We also cover real life questions from business owners like you.

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR:
Sabina Ptacin Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations.  She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs.  Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more.  She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.