PR (General)

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[PR] TuneUp: Finding Ideas in Editorial Calendars, Then Finding the Right Media Contacts

Tin Shingle is an idea generating source. Resources available to members help business owners and marketers get ideas for ways to spin their businesses into magazines, TV programs, podcasts, etc.

One of our tools available to members is the Editorial Calendar collection for national print magazines. This is a list of monthly themes that magazines are working on that help jump-start you to know when may be the right time for a story. Members of Tin Shingle research through that list, get an idea, and then think: "Ok, now who do I email?"

It's that step - "Now Who Do I Email?" - that's we are covering in this Training TuneUp.

Sneak peak of what you will learn/see in this TuneUp:

  • Take a live look inside Tin Shingles unique collection of Editorial Calendars and Media Contacts.
  • Learn how to use Editorial Calendars in your PR offense game.
  • Get inside an Editor/Writer's head on what a winning pitch involves.
  • Pitching tips for men and to men.
  • Who really is the best fit to contact at your target magazine/Tv/outlet and should I pitch more than one?
  • Who you can contact at Tin Shingle if you cant find the magazine/contact you need.

 


FREE
$25.00

Talking to Sarah Crow: Contributing Writer to GQ, MTV, Seventeen, Bridal Guide and More!

Sarah Crow, who holds a masters degree in digital publishing from NYU, is a no-nonsense kind of writer. Just check out what she writes for GQ and xoJane. Pretty much, anything she says goes! Which is why if she includes your brand in one of her photo roundups or essays, her readers will take notice!

We interviewed Sarah to get into the head of a contributing writer for not one magazine, but several, all at one time. Sarah is a New York-based writer and editor. Her work has been published by GQ, MSN, MTV, About.com, Bridal Guide, Seventeen, Organic Style, PopEater, Lemondrop,  xoJane, Xfinity TV, and Wetpaint.

She will share tips and insight on:

  • How to broaden the audience of your business.
  • An inside look at editorial meetings, setting the scene for what it's like interacting with editors.
  • How to use editorial calendars to craft story ideas and make the most out of your pitches.
  • Getting into Mothers Day Gift Guides
  • The importance of creating and maintain relationships.
  • Channeling inner inspiration and confidence in your business.

BONUS: Sarah shares with us what you need to do with your pitch to get into her stories or photo roundups. And why she prefers pitches from small businesses


FREE
$25.00

[PR] How To Find The Right Media Contacts For Your Business

You have dreams of getting big PR, and while you're doing all you can to get the word out, the media just isn't calling you. So how do you change this? You go after them. Yes. You have Tin Shingle's permission to email your dream publication, but there are two issues with that:

  • Dream Publication vs The Right Publication: There are loads of other media outlets that would be great fits to feature your business other than the big pie in the sky. Some of them may lead to more sales and exposure than others. But who are they?
  • Pitching: How do you approach them?

During this Training TuneUp, we discuss how to find the right media contacts with the best chance of featuring your product or service, as well as how you can use Tin Shingle's Media Contacts and Editorial Calendars when cross-referencing prospects to make the perfect, most timely pitch the media can't resist.

How This Works

Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!

Free for Tin Shingle Members: If you are an All Access Pass Level 3 Member of Tin Shingle, and you are logged in, this video interview will be already here, waiting for you to press play!
Click here to learn about Tin Shingle's Membership Program >


FREE
$65.00

[PR] TuneUp: The Art Of The Email Follow Up Part II

Following up with an editor can make or break your chance for getting featured in a magazine. Or it can have zero impact. Following up with anyone in the wrong way could kill your chances of working with that person, or have a negative impact on your budding relationship. Emails are quick, personal, and high-impact. In this TuneUp, we look at email followups for the following scenarios so that your chances of success and great relationship-building get higher with each reply:

  • Following up with an Editor or Writer
  • Following up with a Producer
  • Following up with an Influencer
  • Following up with a Sponsor
  • Following up with a Client
  • Following up with a Speaker Donating Time

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.


FREE
$35.00

[PR] TuneUp: Dusting off SEO, Newsletters, and PR Strategies for the New 2017

In this TuneUp, we visit different areas of promotion that you will dust off in your own business, and breathe new life into it.

  • SEO: New habits that will feed Google more information as they rank your website.
  • Newsletters: Yup, you're going to send more this year and we tell you how.
  • Facebook: One area of Facebook you could be using for free marketing - that Facebook is being very generous with!
  • Instagram: You'll get a homework assignment that will boost your Instagram following.
  • Flip the Switch: Sometimes you're not doing something because something about it is bugging you. You'll learn how to fix that and bust through that problem.
  • Blogging: This is the base to what you're going to share on several social media channels. We talk about ways to get multiple uses out of the content you are producing, but that looks different.
  • PR: Let's use some back-door techniques to getting that press you covet!

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.


FREE
$65.00

[PR] TuneUp: New Media Outlets to Pitch

During a recent #PRChallenge call with members of Tin Shingle talking about who they were trying to pitch, one member pointed out that her audience doesn't have that many print magazines that cater to her demographic anymore, and that her demographic tends to read very niche newsletters and websites.

So that we all can benefit from this digital trend, this TuneUp will take a look at a few online websites and newsletters that may be worth pitching to for your business. Categories covered include:

  • Pitching Tips for These Types of Outlets
  • Lifestyle
  • Mind/Body
  • Interior Design
  • Food
  • Finance
  • Art
  • Guys
  • Travel

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.


FREE
$25.00

[PR] TuneUp: Flash Fried PR

Tin Shingle's been getting a wave of similar new member inquires lately, and they go something like this:

"I wrote this e-book, it's on Amazon, and it's about women empowerment in politics, and I want to get press for it right now, and get on TV. How can I do this?"

"I self-published this book about Army-life, and I'm going to be on a major morning show on Veterans' Day. I want to get publicity for it now. How can I do this?"

You've got a product, book, or service, and you want PR for it NOW. This month! Right now! Because it's relevant now! We call this Flash Fried PR, and it's tricky. It involves a lot of flare ups of hot flame, but how you can maybe make it happen is the focus of this TuneUp.

 

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.


FREE
$25.00

Pitch Whisperer


FREE
$650.00

Pitching your business to the media can be nerve-wracking, but not if you have an email pitch you can be proud of at the ready. Tin Shingle has a team of experienced Pitch Whisperers who can take the nuts and bolts of you pitch, and give it a professional polish with an edge that will appeal more to editors and producers. The body and structure of the pitch will be set, so that you will be able to tweak it as you send it to different media outlets.

[PR] TuneUp: How to Get Your Product on Celebrities

You just know that you could move the needle on your business if you got that photo in a magazine with a celebrity using or wearing your product! This Tin Shingle TuneUp is dedicated to just that, and we’ve called in one of our resident PR Experts, Sabina Hitchen, founder of Sabina Knows and Press for Success Online PR Training to tell you how!

Covered In This Webinar

  • Celebrities
    They aren't just from Hollywood anymore! Find out what celebs are going to help you move the needle in terms of sales and visibility.
     
  • How Celebrity Gifting Works
    Find out the outreach cycle for celebrity gifting - what steps do you need to include from start to finish?
     
  • Offering:
    How to choose what to offer in terms of product or service.
     
  • They Used It!!!
    What can you do after a celebrity uses your product?
     
  • *** Special Bonus Strategy
    How Your Blog Can Get a Big Boost from a Celebrity
     

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for Premium Members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Not a member yet? You really should be...

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Sabina HitchenSabina Hitchen is the founder of Sabina Knows and Press for Success Online Training. During her PR agency days, Sabina's clients appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.


FREE
$25.00

[CELEBRITIES] TuneUp: How to Participate in a Gift Bag & Suite the Right Way to Build Buzz

Tin Shingle co-founders Sabina and Katie are joined by industry expert Jane Ubell-Meyer who has organized gift bags and suites for numerous celebrity events and award shows. This TuneUp will focus on if gift bags and suites are worth investing in for your business, and if so, what you can do to leverage your participation in order to get press and social media buzz. We will also be discussing how to do this in a legitimate way to avoid legal ramifications that have been hitting firms and businesses of late.

Covered In This Webinar

TO GIFT OR NOT TO GIFT, IS IT REALLY WORTH IT?

  • Are gifting bags and gifting suites still the right move for your business?
  • Which is a better opportunity, suites or bags?

DO YOUR RESEARCH

  • How can you find the right gifting opportunity for your brand?
  • What should you ask the company you choose to work with?
  • Can you connect with past suite participants? What should you ask them?

PLANNING FOR THE OPPORTUNITY

  • Are these opportunities "set it and forget it", send product and then what?
  • What exactly should you send to a gift bag to make your brand pop?
  • What if you cannot be at the suite? How will this impact you?
  • What should you expect a gift suite to look like and how do you plan for your appearance there?

LEVERAGING THE OPPORTUNITY WITH THE PRESS

  • Can you promote your participation before the opportunity happens?
  • How can you promote the opportunity after it happens?
  • Should you expect the company running the gift bag or suite to get press for you too?
  • What else can you do to leverage this marketing opportunity for your brand?

LET'S TALK LEGAL

  • You don't want to be sued by any awards show or celebrity for using their name in my marketing of these opportunities, how can one be sure they promote participation the right  - legal - way?
  • When is something really the "official" gift bag of an event?

How to Watch

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


FREE
$25.00

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