Business Development


[PR] TuneUp: Best Ways To Get And Leverage Testimonials

I know...I're deep into all of the memes, fact checking, and discoveries made by friends after the first presidential "debate" (was it a debate? or a soggy mashed up episode of Dr. Phil and Judge Judy?). If you are a parent, you also might be deep into Morning Meetings of Remote Learning and helping your child stay on track at home.

That's why this TuneUp is fast! We breezed through one of the best marketing tools you have, but may forget to use: The Testimonial.

Testimonials are one of the best ways to convince a potential client or customer to buy from you. They are often the most forgotten marketing tool you can acquire and use! This TuneUp will dust off your Testimonial Hunting skills (because you have to go out and get them - they won't just drop from the sky! unless you're a seller in Amazon or have a Shopify shop and have a widget).


Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.


Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen.


Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play.


TuneUp: Hibernation Season: Polishing Your Brand in January

Polishing Your Brand - Get Rid of the Old

January is here! Hibernation season where it's out with the old, and in with the new. Use this quiet time to dust off the old components about your business so that you are ready to attract and accept fresh new business.

Covered In This TuneUp:

  • LinkedIn Profile
    Even if you're not looking for a job, LinkedIn is the validation center for people's professional sides. Make sure you latest accomplishments are updated here.
  • Instagram Skills
    Start using a few new strategies.
  • Website Upgrade
    Ditch your old website - dive into the new platforms that broaden your exposure and reach!
  • Website Deep Dive
    Enable something new at your spiffy new website, like Instagram selling.
  • Outreach
    Who you should be reaching out to now to get the word out.


[BUSINESS] Squirreling Away for Buzz Building - Hibernation!

This TuneUp is designed for businesses who are going into hibernation and are preparing for the Winter! In this TuneUp, we go over snuggly things you can be doing to prepare to create big buzz for your business during the month of December, or other winter months. It's time to store up for the winter to last you through a long season of uncertainty. Winter is often the most dreaded for businesses because of the weather. School closings, blizzards that impact shipping and travel, and those Winter Blues people battle through. Now is the time to set your agenda for the next few months so that you have plenty of good ideas to choose from when you need to ramp it up.


[Business] Tuneup: 2017 Resolutions for Business & Personal Part 2

The key to building buzz, is to first think big.  A simple act, right? Right. But to actually reach that big dream, you must hit several milestones along the way. Because you are in the business of growing a small business, things get personal. Your personal goals blend with you business goals. At the beginning of each year, when we are setting New Year's Resolutions, this is no time to mess around, and to just say: "I want to get skinny this year," or "I want to have a lot of money this year."

At Tin Shingle, we approach this differently. We declare the items we are going to achieve, because they are going to impact big results. This is so important to us, that we have brought in two experts to clear the paths for this: a money expert, Galia Gichon of Down to Earth Finance, and a life building expert Christine Agro of Awaken with Christine Agro.

This is the time to hunker down in your thoughts, and declare what it is you are going to do differently this year. You are going to confront the Devil in the Details and make big change in your life, that will open doors and clear paths for you to reach the big business dream(s) you envisioned. The way we see resolutions at Tin Shingle go something like this:

  • File my taxes on time this year - this translates into creating good financial health in general, and getting wealthier (vs living in the scary zone of owing back taxes, dings on your credit with leans that don't let you borrow money, etc.)
  • Pay my bills on time - causing higher credit score and perhaps forcing self to not spend as much debt in order to keep payments low - thus causing more cash wealth.
  • Eat more cous-cous. Don't laugh - this translates into "eating healthier"
  • Double the income of my spouse - this translates into "have my business earn lots of money and pay all the bills"

During this TuneUp, we will discuss ways to hit these goals/resolutions. We will:

  • Set or Reset Resolutions: What were they? Don't remember? That's OK. We'll set fresh ones.
  • Measure Progress
  • Explore The Energetics of Getting Things Done, with Christine Agro
  • What’s going on when despite a desire, a will and action, you aren’t getting to where you want to be or what you want to create. Christine will be focusing on 3 areas to help you break through to success:
    • ​Energetic blocks
    • Energetic programming (mindset)
    • Timing
  • Money Matters, with Galia Gichon
    Because let’s be real - life is better when you have money to spend, have money in a savings account, and just know what is going on with your money.  Galia will be focusing on 3 areas to get control of your money to grow it:
    • Retirement Measurement
    • Galia's favorite apps to track your money
    • One easy way to set sending goals

About Our Special Guest Experts

Christine Agro

Christine Agro of The Awaken Method

Christine Agro is a Spiritual Teacher and Clairvoyant and she is the creator of The Awaken Method, a simple process to help you step into flow and create a life you love. Christine's information comes from her deep connection to Spirit and through her observations from working with thousands of students and clients for (almost) 20 years. She has gathered clear and simple insight into how our lives unfold, what we are working on Spiritually, how it shows up in our life and what we can do to create balance, flow and ease.  In addition to her passion of supporting people on their journey, she is the founder and Higher Priestess of The Church of Nature, which offers an eco-spiritual celebration of the Self through the reflection of Nature. 

Christine has been seen on Late Night with Seth Meyers, Animal Planet, written about in the NY Times as well as contributed to numerous magazine and newspaper articles. She is cited in Grace Coddington's best selling book 'Grace, a Memoir,' in Colette Baron Reid's 'Messages From Spirit' and in Lawrence R. Samuel's Super Natural America: A Cultural History.

Galia Gichon

Galia GichonGalia Gichon is founder of Down to Earth Finance and an independent personal financial expert with more than 18 years of experience in financial services, including nearly 10 years on Wall Street and an MBA in Finance from Fordham University. At Down to Earth Finance, she offers individual sessions and seminars to address personal financial needs and concerns. Galia is the author of, “My Money Matters”, a boxed set of financial cards with money affirmations, instant money tips and workbooks. She has spoken at Pennsylvania, Texas and Massachusetts Governor’s Conference for Women, and is a frequent speaker at Freelancers Union, Barnard College’s Financial Fluency Program, and Athena Center for Leadership. She has been quoted in Newsweek, CNN, The New York Times, Wall Street, NY1, Good Housekeeping, Self, Essence, Glamour and MSN Money and much more. Before starting her own company, Galia worked at Bear Stearns, Nomura Securities, and Institutional Investor.


[BUSINESS] Starting a Partnership: The Deer In Headlights Version

A text came in from a Tin Shingler: "Do you have any TuneUps about partnerships? I'm considering partnering up with someone, but I feel like a deer in headlights. So many questions!"

Many questions indeed. In this TuneUp, Tin Shingle's owner Katie shares her first-hand experiences with business partnerships she has had, as well as what she has seen work and not work within partnerships in various other business.

If you're thinking about or have been approached to partner, this is a TuneUp you want to listen to. If you have no plans to partner, you'll also want to listen to this TuneUp, because someone may come knocking at your door, and you'll have a head start on the questions that will race through your mind when that happens.

Questions covered include:

  • How do we figure out who does what?
  • How do you blend work styles?
  • How do you make decisions together?
  • How do you separate business from friendship?
  • Will we break up? Is a partnership a marriage that lasts forever?
  • And a few more important topics to consider.


2017 Business + Personal Resolutions Part 1

You run a business, so you need some Business Resolutions. But you also live your life, and you want it to get better. So setting Personal Resolutions is equally as important. Each will impact the other, and improve your business and life. Tin Shingle's co-founder Katie has already tried this for 2016 - and it worked - so she's done it again for 2017.

Special Guest Experts on this TuneUp have been pulled in to give you easy, tangible resolutions you can do now: Jane Savage of Savage Health offers easy ideas and app resources for you on nutrition, fitness and life balance. Galia Gichon of Down to Earth Finance provides money and finance tips and her favorite apps to start growing your savings. Tin Shingle's co-founder and digital marketing producer, Katie Hellmuth Martin, suggests bite-sized resolutions you can make to improve your website's SEO, grow your brand's exposure and interaction in Social Media, and ways to get that newsletter or business blog off the ground (hint: it's a MUST).


Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

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