Sarah Yonover

As a former Director of Sales for Michael Kors and Assistant Buyer for Bergdorf Goodman, one thing I know to be true is that all women love versatility and want to look and feel fabulous.

Faced with a dilemma of how to pack for a three-week trip to the Hamptons, Washington, D.C. and New York City in a carry on bag, and still look and feel fabulous, got me thinking. Knowing there was nothing on the market that would meet my sophisticated sense of style, I grabbed my infinity scarf and began to twist and tie it using rubber bands. Almost effortlessly, I was able to create a one-shoulder dress, a halter top, a wrap, a vest, a maxi skirt and more. Inspired, I ran to the fabric store and within an hour was sitting at the kitchen table learning to sew.

I tossed my “tubes” of fabric in different lengths and colors into a carry on bag and began my adventure. Within days, I realized I had something special, as complete strangers stopped me to ask where I had purchased my stylish attire. From that experience in 2011, Hipknoties was born.

Within two months, I sold more than 200 of the handmade Hipknoties. I scoured the Internet for suppliers who could create a clear, reusable, super strong band. Wanting to keep Hipknoties a “Made in America” company, I used my professional contacts in the apparel industry to locate a Los Angeles-based manufacturer for my rapidly growing fashion line.

Hipknoties are available online and in boutiques nationwide. More than 2,500 units have sold with a zero return rate. Wearers love the line and how it makes them look. A major hotel chain and a shopping network are looking at the line as well. Hipknoties is well on its way to be the next generation of Units and Multiples from the 80’s. Endorsed by Susanna Negovan of the Chicago Sun Times and Wendi Cassuto, Associate Publisher of Conde Nast Traveler, Hipknoties is a fashion revolution for the savvy modern woman.

 Hipknoties seeks to help every woman show her closet whose boss with its line of one-size-fits-all, convertible garments. Eliminating the problem: “I have nothing to wear!” creator, Sarah Yonover believes every woman should own a Hipknoties as a wardrobe staple.  Whether you’re a mom of three, a jet-setting gal on the go, or happily retired, Hipknoties fits seamlessly into any wardrobe, trans-forming from scarf to wrap, to beach cover-up, to dress, top, skirt, vest and more with a simple switch of the patent-pending Hipknoties bands. 

Relevant and innovative, Hipknoties fills a wardrobe void most women didn’t even know existed as they spend each day fighting with their clothing, trying to make their bodies fit into pre-made garments. Every woman’s figure is unique, so why do we all succumb to the hassle and occasionally torturous experience of trying to make our unique frame fit into pre-made clothing? The Hipknoties philosophy is simple; every woman should have the ability to control how she looks and feels in her clothing. Each Hipknoties comes with a printed “user guide,” (accessible via the Hipknoties app and website), that provides multiple ideas for wear. However, the beauty of a Hipknoties is that the wearer is in control of the type of garment she creates and how it fits her style and shape. Convertible clothing shouldn’t be synonymous with complicated. It’s time to simplify your life and your wardrobe with Hipknoties!