[CELEBS] TuneUp: How To Pitch Celebrities During Stay At Home Status


One way that designers, food makers, skin care mixers, authors, virtually anyone who sells anything, got PR was if a celebrity was spotted wearing or using or eating their product. PR firms built a business around this. Business owners doing their own PR harnessed how to do this. However. Now that the United States is on a Stay At Home status, with New York and California on extreme lock-down, this method raises a few questions:

1. How does one get the product to the celebrity? Who is also (safely) stuck in their house or mansion or apartment?
2. The outlet that this mainly appeared in were magazines. But as we learned in a past TuneUp, magazines are an "essential" business, but they area also socially distanced, the printers sometimes may not be able to print.

What to do? We talked with celebrity gifting expert Sarah Shaw who has been building a strategy for this.


During the webinar, Sarah mentions a few resources you'll want in your back pocket as you are pitching celebrities, including her own program that includes templates to make this easier for you. She has given Tin Shingle Members a 50% discount off this program. If you are an active member, Contact Us for the coupon code!

How To Watch

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes! Activate your Media Kit Membership here.

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!