Your business got that well-deserved press you've been working so hard for...now what? Maybe nothing, as you think that since you got press, you can let the media do the work? No! Huge opportunities are in your hands once you get that press! Is it akin to free advertising? Where an advertisement gets placed and you wait for the clients and customers to roll in? No. Getting mentioned in the media gives you a few extra playing cards for your business, that work on behalf of your business years after the first week of publication when all of your friends are congratulating you. This TuneUp addresses what to do when you get press coverage.
HOW TO WATCH
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ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.