On April 21st, 2015 Google made a change to how it decides which web pages to show to users. This change is based on the "mobile friendliness" of a website. This is a big deal because if your website does not meet Google's criteria in terms of what it means to be mobile friendly, your website will not be seen by users searching Google from their smart phones. If your website is ranking well now for certain keyword phrases, it may drop off the planet after April 21st. If mobile friendliness is something you've been putting off for a later time, that later time is now.
- What does it mean to have a mobile-friendly website? If my website is readable and clickable on an iPhone, is it mobile-friendly?
- Under the Hood: Are there certain signals in the code that signal to search engines like Google and Bing that the website is mobile-friendly?
THE BIG PICTURE LANDSCAPE
- Usage Trends: Which trends in how people are using the Internet to search have started this shift?
- Search Engine Trends: What has been happening at Google, Bing and Yahoo to change mobile search results?
- Devices: What devices are grouped into this shift?
- “Alert! Critical Mobile Usability Errors” Emails From Google - What Are These?
- Google Webmaster Tools: If a business hasn’t hooked up their website to Google Webmaster Tools yet
TECHIE ISSUES THAT BUSINESS OWNERS NEED TO KNOW
- Website Templates & Platforms: There are a lot of website template platforms and content management systems out there, like Shopify, Wix, Yahoo, Wordpress, Joomla, Drupal, etc. Is being on one of these safe enough? Do they update themselves? Or do they get outdated and you need to invest in time and resources to update?
- First Time Website Designs: For a business who is designing a website for the first time, what questions should they ask their web developer or themselves in their template research to ensure that they are getting a mobile friendly design with their initial website design investment?
- Crash Course: Business owners need to take a crash course in mobile friendly websites. We cover 5 major web design and programming industry terms you should know right now (they sound scary but are really easy!).
- Confidence: What should a business owner know to make them confident that their web team or SEO firm is making the right changes?
- What are some things a business can do right now to fix their mobility issues?
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Brandon Seymour is the founder of Beymour Consulting - an online marketing agency based out of Boca Raton, FL., specializing in SEO, content marketing, reputation management and conversion optimization. Brandon has contributed to several industry-leading sites, such as Moz, Search Engine Journal, Inc, PR Week, SEMrush, CIO and Bright Local.
Twitter: @beymour and @beymourSEO