[PR] TuneUp: Preparing for Valentine's Day Gift Guides - The Early Bird Edition with Kelly Kepner


Originally recorded in September, we got our earliest start ever on pitching for Valentine's Day Gift Guides. While national magazines are wrapping up or have completed their Holiday Gift Guide collections for December, the next big "get" will be Valentine's Day. The earliest a magazine will start being on the lookout for Valentine's day will be in mid-September, so if this is your big holiday that you want to get press for, watch this TuneUp to see what you can start doing early. PR Expert, Kelly Kepner, founder of Kelly Kepner PR joins us for our next Live TuneUp to share her tips and strategies for getting Valentine’s Day press.

  • Why you need to think about drafting your Valentine's Day pitch now!
  • How to pitch if you have more than one product at different price points
  • Why Hi res images are so critical when pitching
  • How to repurpose long lead pitches for short leads
  • What your website needs before you send that pitch
  • Key components you need to include in your pitch
  • Following Up

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Kelly Kepner

Kelly Kepner has worked in the Fashion PR since 2005, ranging from agency experience to boutique firms with both emerging and corporate brands.  In February 2014, Kelly took all of her experiences and knowledge and launched her own firm, Kelly Kepner PR.

Kelly Kepner works closely with celebrities and has seen regular placements on Taylor Swift, Emma Roberts, Kendall Jenner, Vanessa Hudgens, Selena Gomez, The Kardashians, Gisele Bundchen and many more of Hollywood’s leading ladies.  Additionally, Kelly continues to garner her clients’ frequent placements in a variety of publications including InStyle, Elle, Teen Vogue, Glamour, StyleWatch, Cosmopolitan, Marie Claire and other magazines and media outlets.

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