[PR & SOCIAL MEDIA] TuneUp - Using Twitter And Other Social Media To Boost Your PR Success


Using Twitter and Social Media to Boost Press

Social media sites like Facebook, Twitter, and Pinterest can be very powerful tools for your PR campaign. Are you using them to build your press? These tools can make everything from finding contacts to pitching editors and producers faster, easier and more fun!
(Photo credit: Mediafunnel's article on Twitter Brand Pages)


  • Simple, straightforward and powerful ways you can juice up your PR campaign by using social media - and start doing today!
  • How to make your social media outreach less stressful and more fruitful!
  • Types of tweets that successful businesses incorporate into their Twitter program on a regular basis.
  • How to hunt down an editor, producer, stylist or celebrity on Twitter.
  • Things you probably aren't doing on social media right now that could be game changers for your business!


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    About The TuneUp Series

    Each week we host a live call-in class called a TuneUp about a featured subject, and then we record it to make it available as a podcast. Our experts and special guests lead each class. We take real questions from real business owners and answer them on the spot.

    About Your Instructor
    Sabina Ptacin HitchenSabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations.  She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs.  Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more.  She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.