The press is working on their holiday stories for the end of the year (think November and December) in July. You know that phrase "Christmas in July!" It is real for glossy magazines who are living in Christmas sweaters while the rest of the country is in bathing suits. If you want your business to be in a holiday issue, you need to be pitching the press in July.
- Holiday Gift Guides.
- Tip articles from Experts.
- Feature stories on holiday-themed service businesses.
- The exact steps you need to take in order to pitch your business for a holiday press placement.
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Sabina Hitchen is the co-founder of Tin Shingle and the President of Red Branch Public Relations. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.