[PODCASTING] TuneUp: Intro Into Podcasting: Should Your Business Have One?


Podcasting is hot, and you could get in on it if you wanted. We're not saying it’s a must-do-now, but we are saying that a lot of people listen, and a lot of people become cult followers. One such cult follower is Kimberly McClain, sister to Tin Shingle’s co-founder Katie Hellmuth Martin (see the resemblance?). By day, Kimberly is the Pro Bono & Philanthropy Specialist at Seyfarth Shaw LLP, a large law firm in Chicago. By every other minute of her commute, dog walking time, or drive in the car, Kimberly is an active podcast-a-holic. The only thing she enjoys more than listening to podcasts, is talking about and analyzing podcasts. During this TuneUp, Kimberly is going to reveal:

  • What is a podcast
  • How do I listen
  • What makes a successful podcast
  • Networks
  • Marketing
  • Kimberly's Podcast Mixtape


Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

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