[NEWSLETTERS] TuneUp: The Why, When, and How of Email Newsletter Marketing


Delivered first as a mini-TuneUp to a group of women in business, Tin Shingle’s co-founder Katie devotes this TuneUp to a continuation of that presentation to dig in deep to face and bust through your fears about sending an email to your newsletter list. After listening to this TuneUp, you'll be pressing SEND on a dynamite looking newsletter that not only looks great, but encourages and trains your customers in what you sell and how to buy from you.


  • Why email marketing works with your social media efforts to seal the deal and trigger someone to buy from you.
  • How to stand out without being obnoxious.
  • What the best times of the day and week are to send to your list.
  • How to not be one of 100 emails that get mass deleted daily.
  • Watch Katie use design tools in MailChimp that you can use too!
  • Coordinated - is this even possible with everything you have to market?

Watch This Tiny Tip from Our Periscope/YouTube Channel That Correlate With This TuneUp!


Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

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