[NEWSLETTERS] TuneUp: Ideas for Sending Email Newsletters


In the companion TuneUp to this one, the foundation was presented that showed how to send a good looking newsletter. Tin Shingle's co-founder Katie also had an intervention with listeners that got them to accept that the people who signed up for their email newsletter...actually wanted to hear from them! And that includes your business. Your people want to hear from you, but what the heck are you going to send them? This email marketing TuneUp explores specific ideas that Service and Product based business can use to send to their customers, and those who are on the fence about buying but have never bought from you before.

PS: This TuneUp is especially dedicated to Service based businesses, who have the biggest challenge of all for finding reasons to send to their people. Product businesses - don't worry - ideas for you are included as well!


Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!


Katie Hellmuth MartinKatie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

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