Sarah Womer is the founder of Zero to Go, an education-based waste management company focused on composting and recycling. In 2015, Sarah put together an 18-day crowdfunding campaign on Kickstarter that raised over $20,000 from 248 backers in order to start a food compost pickup program in Beacon, NY. The community rallied behind her and got the program launched. Sarah joined Tin Shingle co-founders Katie Hellmuth Martin and Sabina Hitchen in this TuneUp Webinar to reveal how she planned for and executed the crowdfunding campaign, from social media to videos to overall expectations.
- An overview of crowdfunding, from backers to investment to rewards.
- How Sarah faced her fears of failure before launching the crowdfunding campaign and even during 18 days of rallying her supporters.
- A checklist for what Sarah needed to have ready before launching the campaign.
- How Sarah and her team used social media to reach people and rally support.
- Life beyond social media - other tactics including PR and a newsletter that Sarah used to get support from more people.
- Money-raising patterns that Sarah noticed during the campaign - did money tend to come in at different times?
- Whether or not video was important to the success of a crowd-sourced fundraiser, and Sarah's budget for producing it.
- A look at the strategy behind creating the Rewards for different backer levels, and distribution.
- Why a true community-focused mindset is critical to crowdfunding.Fundraising patterns that occurred around when money came in - what worked?
- Expectations for life during the campaign, in terms of prep-time, success, and day-to-day requirements of the campaign.
- Advice from Sarah to you if you are considering creating a crowdfunding campaign.
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Sarah Womer founded Zero to Go to change our culture’s treatment of waste by reusing it. Sarah was most recently dubbed a “Person to Watch in 2016” by Hudson Valley Magazine, and has been featured in the Poughkeepsie Journal and has spoken at business events including the Hudson Valley Women in Business Group. Zero to Go provides an education-based approach to waste management at events, large and small throughout the New York region, directing garbage that would normally end up in a landfill to local composting and recycling facilities.
Katie Hellmuth Martin is co-founder of Tin Shingle and publisher of A Little Beacon Blog. Since 2005 when she hung her own shingle as a designer of websites and accessories, Katie has worked with businesses of all sizes to grow their digital footprints using newsletters, company blogs, user experience, social media, and a creative look at SEO performance. For Tin Shingle, she is lead designer, community membership nurturer, columnist, and director of partnerships and advertising.
Sabina Hitchen is the co-founder of Tin Shingle and the founder of Sabina Knows. She has been practicing, teaching and lecturing on all things public relations for over eight years and specializes in lifestyle public relations for small businesses and entrepreneurs. Sabina's clients have appeared everywhere from the Today Show, Good Morning America and CBS This Morning to Entrepreneur Magazine, Inc.com, O the Oprah Winfrey Magazine, People StyleWatch, E! News and more. She is a true believer that "it's PR not ER" and that every small business given the right skills and tools can excel at managing and understanding their public relations campaign.