This Training TuneUp Interview explores how Christina Fagan, founder of Shit That I Knit, launched a such successful Kickstarter campaign when growing her business, raising over $25,000 from 260 backers in 30 days.
It's not easy starting a Kickstarter, and requires all of the muscles in your marketing body. It's all of what we preach at Tin Shingle - the outreach, the PR, the social, the emailing, the presentation. The gumption! The enthusiasm.
Momentum was building when Christina launched the business, and she needed capital to get inventory. Most of her work went into a pre-buzz campaign where she reached out to the media to pitch her business to the press, and landed placements.
This interview reveals how she did this - which will keep you going in your own drive to secure sales and success in your business. Learn how Christina got her own press in Forbes, The Boston Globe, and other publications.
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