Alright guys...You are going to fill that blog on your business website with content, because not doing so is hurting your business. Potential clients are looking at your blog once they check out your services pages, and don't see any of the great projects you've been working on. Even worse, however, is you keeping a secret about what you do from the media! The media is looking for dynamic businesses like yours to feature. Writing blog posts is the cleverest way - that is within your control - to showcase your business to reporters, editors and producers who are looking for stories.
During this TuneUp, we focus on your business "News" or "Blog" section on your website by covering these areas:
- How to feed and tease the media with stories about your business: without even pitching them! (Hint: you'll be using Twitter as your pitching tool)
- Using Tin Shingle's Blog Planning and Production Calendar Template: a must when committing to an article for your own blog and working with a team.
- Epic vs Share It: Each blog post does not need to be epic. How to pick the details that will gain your business attention.