When sending out a press release (for newsworthy information only), follow the format below:
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Contact Information:
Title Here
CITY, STATE (Date) – [Paragraph 1]
This first paragraph should deliver all the information they need succinctly - the who's what's where's when's and why (if you have all those in this news announcement). A reporter in a hurry should be able to get this information here just in case they don't have time to read on, and you should be able to tempt them to read on by what you write here. Keep it as short & sweet as possible
[Paragraph 2]
Expand on information above, if you have one, include a quote from someone involved in the stories (the media love to lift quotes).
[Paragraph 3, if necessary] Expand on information above, if you have one, include a quote from someone involved in the stories (the media love to lift quotes).
Boilerplate:
The "about us" of your company.
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