When sending out a media alert to let the press know there is an event/press conference/newsworthy occurrence coming up that they can cover/are invited to, follow the format below:
MEDIA ALERT
Title Here
What: Who: Where: When: Give the exact time the event starts, and specifiy what the time is you're giving them information about (example: Red Carpet Arrivals begin at 8 pm, awards begin at 9 pm). Do not give them an earlier time so that they can come early to set up, they can figure this out on their own. Boilerplate: (Optional "about us" regarding your company) For press inquiries and to confirm your coverage please contact: Press Contact:
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