#SmallBizDiaries
Big visionaries behind small businesses share their insights and experiences in this series. Learn how to share your brand story here.
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Submitted By: June Eding
All #SmallBizDiary Entries by June Eding
The views of this member do not reflect those of Tin Shingle.
The views of this member do not reflect those of Tin Shingle.
Hello Tin Shinglers! I recently had an awesome magic moment in my PR outreach and just thought I'd share. I hadn’t expected to hear back from this editor, (I've been chasing her for so long with no reply) But I employed a tip from a #PRTuneUp that worked like a charm!!
The tip I put to work was using a personal note with a compliment before a pitch. It was nerve-wracking to break the pitching mold and craft a personal note to this editor, but, with TuneUp encouragement echoing in my head, I decided to go for it. I drafted the e-mail, striving to be authentic and specific with my compliment before introducing the product pitch catered to what I thought she'd like, sent it off and crossed my fingers.
When she responded with a "thank you" and expressed an interest in the product, I could hardly believe it!! Thanks to that personal e-mail approach, I have one-on-one communication with an amazing editor that I can nurture into a fruitful relationship over time.
Now I’m thinking of #PRTuneUp tips as my pitching magic wand...just when I'm about to give up, they can make the magic happen and help me pull an editor out of the hat!
