When your business is just starting out or you want to break into a new market, being generous with free samples is a great strategy for building your brand recognition and capturing new business.
However, if you aren’t careful, the tactic can turn out to be a waste of time and money. That’s why you should follow the advice of these business owners who have been there, done that, and come out on top.
Pretty Up the Packaging
If you want your product to stand out among all the other freebies that influencers receive, you need to upgrade your packaging, say the folks who created the Wiggletot. They suggest sending product samples in nice, branded gift boxes or bags with tissue paper and a card that thanks people for reviewing the product.
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