in: Facebook
by: Melissa Wildstein
LinkedIn isn't just a place to post your resume anymore. It's actually a great little tool for building your business - especially if you're in a service-based industry. If you haven't considered using LinkedIn before, click here to see why it's important.
Below are some top tips for how to leverage LinkedIn to the fullest.
And, for a super secret strategy on LinkedIn, check out the podcast here - FREE for Tin Shingle members.
Last but not not least - don't forget to ask for recommendations on LinkedIn. Recommendations are something that you can use on your 'praise page' on your website. Plus, it's something that shows up on your profile and is a great way to quickly demonstrate both the types of clients that you work with as well as your expertise.
Join and Participate in Industry Groups on LinkedIn. As a service entrepreneur, it’s your job to be an expert in your field. That’s why people hire your company because you provide a unique service, perspective or expertise that they need. One of the tough parts of being a service entrepreneur, however, is finding new customers that need your expertise – and helping new customers find you. That’s the beauty of LinkedIn Groups. It’s a ‘safe place’ where people can talk, hang-out and meet others in the industry.
Last but not not least - don't forget to ask for recommendations on LinkedIn. Recommendations are something that you can use on your 'praise page' on your website. Plus, it's something that shows up on your profile and is a great way to quickly demonstrate both the types of clients that you work with as well as your expertise.
Post Your Latest Blog or White Paper in a Group: LinkedIn is a B2B communication zone. People are looking for advice you are giving. When you publish new content, post it in relevant groups on LinkedIn, and pick up new exposure, comments, and clients.
