in: Business Strategy
by: Melissa Wildstein
Do you think that your product packaging is a little stale, but you're not sure if now is a good time to change it? Here are a couple of questions to ask yourself.
To read more about a packaging experiment gone wrong and what one company did about it, check out this article.
What do my customers think of my product package? Do they love it? Hate it? Not think anything of it?
Is my packaging consistent with my marketing and brand strategy?
Is my packaging unique, ownable and differentiated from my competitors? Does it stand out from the crowd?
Is my packaging consistent with my marketing and advertising campaign? Does it contain relevant links back to my company - website, telephone number, Twitter handle, etc...
