#SmallBiz Shopping Guides


Vital Pet Life's Oatmeal & Organic Aloe Pet Shampoo

Our natural pet shampoo is the perfect shampoo for keeping your fur-babies clean and healthy. Oatmeal, Aloe Vera, and Jojoba Oil helps moisturize and soften their coats keeping them soft, shiny and smooth. Also Oatmeal, Aloe Vera, Yucca, Chamomile, and Jojoba Oil all have anti-inflammatory properties and helps soothe sensitive skin. Our shampoo does not contain any Sulfates, Parabens, or Isothiazolinones that are common in so many other pet care and human hygiene products.

We’re a small family run business that started in 2016 when we couldn’t find a soothing, all-natural product for our dog Tuxedo’s dry coarse coat and skin. After trying other products from big-name companies and not being able to pronounce half the ingredients in these products, we began researching our own clean, sustainably sourced, toxin-free solutions, free from harsh chemicals, mineral oil, sulfates, and parabens.

Our mission is to set Vital Pet Life apart from the big box pet companies. After you purchase a VPL product, you’re not only a customer, you’re part of the VPL community and family. We happily post fur-baby pictures on our IG site, our 100% Happiness Guarantee ensures that every purchase is a success. 

We started Vital Pet Life with the mission of healing, supporting animals and giving back. With this in mind, we support and donate our products to local dog rescues as well as across the US, with which we’re personally involved. It all starts with kindness, compassion and the willingness to help.


Vital Pet Life