How do we love great publicity, let us count the ways...Yes love will soon be in the air in the world of media in the form of Valentine's Day stories and editorials. Now is a great time to decide how your expertise, service, or product can be spun into a great feature or placement. Once you have decided upon your approach, don't procrastinate and instead prepare a great Valentine's Day
Tips: Public Relations
Sabina Ptacin provides these tips on creating the pitch, pitching, following up, and what to do after you land some publicity.