What2WearWhere.com is a digital boutique and blog, updated daily, that helps today's busy women dress for all of life's events, sports and travel. Shopping on the Internet can be overwhelming and time-consuming. There are simply too many sites and too many choices, and on foot it takes even longer. Today's online shopper wants scale without the search; What2WearWhere provides this in the combined roles of personal shopper and concierge, giving style and advice on-demand. "We take the guesswork out of dressing, the legwork out of the shopping, and the panic out of packing."