Businesses are devoting real estate, both in print and in stores, to their social networking locations. The same trend is showing up in print advertising. What is missing is the address. Facebook, Twitter, and YouTube logos are showing up in these expensive ad placements, but not the specific URL, or name of where to go.
If you are including social networking buttons like Facebook, Twitter, YouTube, LinkedIn, etc., in print ads and brochures, include the URL of where to find it, and your Twitter handle. It doesn't take up much more real estate, and could get you more conversions and eyeballs!