in: Public Relations - How To Pitch These Websites
by: Sabina Hitchen
Daily Candy was a goal and inspiration for many small business owners and entrepreneurs. When it closed, there was definitely a void in many entrepreneur's business fantasies and also in their media strategies. At Tin Shingle we received countless emails and tweets asking: "Which members of the press should I pitch to get featured and press?" We complied a few suggestions of other media outlets that curate cool products and services like Daily Candy did. Check out the list below, and also be sure you read this post on what lessons we can take away from the end of Daily Candy.
WHERE TO PITCH YOUR PRODUCTS & SERVICES NOW THAT DAILY CANDY HAS CLOSED...
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PureWow They offer a daily e-mail in addition to features and articles on the site. The readership for their e-newsletter is over 2.5 million and they now also cover specific city coverage outside of their regular, national coverage. Sections include Food+Drink, Fashion+Accessories, Arts+Culture, Travel+Destinations, Health+Wellness, Gadgets+Tech, Skin+Beauty, Home+Garden and Charities+Causes. |
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Thrillist Their 21 editions offered include Nation, as well as local guides to all that is a must have for men in Atlanta, Austin, Boston, Chicago, Dallas, Denver, The Hamptons, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Portland, San Diego, San Francisco, Seattle and Washington D.C. Take it straight from their mouths, "We're not going to waste our time or yours with things that suck -- you already have your job for that. So we don't write reviews, just recommendations, and because we painstakingly wade through the crap to unearth greatness." Reaches over 9 million website readers and over 5.5 million email subscribers. In fact, a Tin Shingle member, Palmetto Cheese, was featured as a must-have snack. |
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Cool Mom Picks Another thing we LOVE about this site? Well just read this from their own About Us section: While the Cool Mom team will crush on all kinds of things that are cool and helpful to parents, we are big advocates of indie design, boutique brands, and entrepreneurs. Especially from mom and women-run companies. How great is it to be able to stay true to your design sensibilities while rallying behind an entrepreneur who’s supporting her family through her work? Hello! They house their editorial team's emails and Twitter handles on their homepage so it's easy to get to know their coverage and pitch them if you're a fit! In fact, a Tin Shingle member, Dot Girl Products, was just featured in Cool Mom Picks! |
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Refinery29 It's goal is to help people discover the latest and best in independent fashion, beauty and style. Provides user-friendly shop maps, definitive city travel diaries, weekly designer features, in-the-street style chats, trend updates, must-have picks and music reviews. Devoted to seeking out the people, products, and ideas that set the bar for originality and exceptionality. |
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The Cut (from NY Magazine) They describe their own coverage as combining the beauty of a high-end fashion magazine with the dynamic energy of the web, exploring a modern woman's world with intelligence, sophistication, and humor. |
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Urban Daddy In addition to the eponymous lifestyle title UrbanDaddy, UrbanDaddy Enterprises publishes five other editorial titles: Driven (auto), Jetset (travel), Kempt (men’s style), Manero (Latin American lifestyle) and Ski & Board (winter sports). UrbanDaddy Enterprises publishes premium local content in 12 cities, reaching millions of members nationally. UrbanDaddy targets an affluent, college-educated audience interested in aspirational and connoisseur lifestyles. |
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Cool Hunting Though not as mainstream as some of our other options above, this curator of all things cool loves to get pitches, products, ideas and innovations that highlight beautiful design sent to them before they've been covered by everyone else. Their stories and videos highlight creativity and innovation in design, art, technology, style, culture, food and travel, mobility, music, apparel, and more and are shared via daily updates and weekly mini-documentaries. |
Remember, having a list of these outlets is only the first step. Before reaching out to them you want to read them, get to know their coverage and editorial style and be sure you're a good fit for them and their readers. Then check out which of their editors or reporters covers stories or products like yours. Good news for you throughout this process? Because they are online outlets, you can find most of their team's contact information (emails, social media handles) on their websites. At Tin Shingle, we empower small businesses, experts and young and established brands to make this happen through our unique membership program which you can join at any time. Once you unlock membership, you can have instant access to Media Contacts at major magazines, Editorial Calendars, select PR Leads, an all-access free pass to all classes in our .EDU Education Program, a connection to a trusted community of other businesses who are going through what you are experiencing as you grow your brand. Click here to learn more about membership with Tin Shingle.
Want to be sure your pitch is perfect before reaching out? Download one of our PR-focused podcasts that have helped countless entrepreneurs like you pitch better and score press! Or, get a private pitch review from our Pitch Whisperer Program!
