Facebook Ads: Tinkering Under The Hood

COVERED IN THIS BROADCAST

• Why Use Facebook Ads Manager? (more and more you'll have to, as Facebook makes changes to force you to use it)
• New Features They Love
• Instagram's Changes That Focus On Community And Less On Ego (like removing Likes for mental health reasons)
• Reporting and Metrics (a measurement for that ROI you crave)
• New Features With Video Metrics
• Get ideas!

Resource Links Referred To In This TuneUp:

• New Features 
• Get Ideas!

PS: You also get an extra special Motivation Minute, as we are in a period of big change (again) and if you need a pump-you-up, you're going to get it.

How To Watch

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

This TuneUp was originally recorded on Halloween, thus the Halloween inspired Tricks and Treats you're going to get for doing your own PR and Instagram posting. This was a quick TuneUp because there was costuming to be done!

Covered In This Training TuneUp

• PR Trick: An email pitch trick that worked to hook and land a local newspaper article in a competitive market.
• PR Trick: A trick in the follow-up to your pitch to a reporter.
• Rotten Candy for PR: A follow-up email that would have rotted the possible story!
• Instagram Trick: A really easy trick to get a lot more exposure (hint: it's pretty basic but takes courage)
• Instagram/PR Combo Trick: A trick that local business is mastering pretty well to get organic PR, but PR agents might not know about it yet.
• Rotten Candy for Instagram: An easy way to rot in your intended contact's Instagram and not get heard.
• SEO: Easy way to create content to get gobbled up by Google and recommended to people looking for what you sell.

How This Works:

Tin Shingle Members Level 3 and Up: You get to stream this for free! If you're logged in, the video should be right on this page, and you can press play. Right now, videos run best in Firefox. Not a member yet? Go check out how our membership program helps you do your own marketing with confidence and be awesome.

Everyone Else: You are able to purchase this Training TuneUp as a single. Buy it, and then return to this page to play it! Easy.

This Training TuneUp Webinar is going to pump you up! It’s treating your social media-ing as circuit training when you work out and tone up at the gym. We’re going to:

• Cover some Motivation of Why you’re hitting certain social platforms and updating your website.
• Feature a few Tin Shinglers who are doing a great job right now.
• Rotate between Facebook, Instagram, Google, your Newsletter and your Website as the workout routine.
• Give you a recommendation of an album to play to get your friendly but competitive juices flowing to help you put your brand out there.

Your business got that well-deserved press you've been working so hard for...now what? Maybe nothing, as you think that since you got press, you can let the media do the work? No! Huge opportunities are in your hands once you get that press! Is it akin to free advertising? Where an advertisement gets placed and you wait for the clients and customers to roll in? No. Getting mentioned in the media  gives you a few extra playing cards for your business, that work on behalf of your business years after the first week of publication when all of your friends are congratulating you. This TuneUp addresses what to do when you get press coverage.

HOW TO WATCH

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

ABOUT YOUR INSTRUCTOR

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

Updating your Facebook page is so easy! You just take a picture and publish it!

BUT...What have you done to update your website lately? Did your home page ever see that amazing photo you shared on Facebook? Did your home page boast of that feature story the press did on your business? Or the column you were published in?

Facebook business pages are heating up, leaving websites cold. But it's your website that says the most about your business in the long run and has the most historic value for customers and the press who are digging for info and looking for reasons to trust your brand. What can you do about it? Tin Shingle's co-founders Sabina Hitchen and Katie Hellmuth Martin going to show you in this video e-class!

• The Big Squeeze at Facebook: Why your Facebook posts may not be viewed by most of your followers, and why Facebook is not a tool you want to depend on when building your client and customer base.
   
• Press: What the media looks for in your website, and how to help them find it quickly so that they can use it in their feature stories about your business.
   
• Clients: What clients and customers look for in your website, and why they won't find it on Facebook.
   
• Pictures: You will get a side by side comparison of a cold website versus a revealing Facebook page, with ideas on how to heat it up at your website. Because if you don't, the press and your customers may very well have missed your big announcement or accomplishment.
   

Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.

MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!

NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!

Each week Tin Shingle hosts a live call-in e-class called a TuneUp that focuses on a featured topic in buzz-building. These classes can include PR, social media, SEO, blogging, newsletter strategies, and more. The e-class is recorded it to make it available as a podcast or video webinar. Our experts and special guests lead each class. We take real questions from real business owners and answer them on the spot. TuneUps are available to everyone, but are free for Tin Shingle members.

Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. She is also the publisher of the local blog, A Little Beacon Blog. As lead producer and digital strategist at StudioPixelated, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @kjpixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.

When you press “Publish” on a new blog post or product, you are only half-way done these days! The next part of the job involves socializing that post in social media so that people can instantly see it and maybe click on it. With this social shift, are you spending a LOT of time on creating your social media images? That's because different images are needed for different social communities, from different size ranges to different types of words. Tin Shingle’s co-founders Sabina and Katie discuss what you need to do for your social images to promote new content in your social streams.