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This Training TuneUp explores Instagram's Stories - those little circle videos that appear at the top of your Instagram account. Instagram launched Stories in 2016 as a way for people to post imperfect photos, videos, and "moments inbetween" according to TechCruch.
In a 2016 interview with then Instagram CEO and co-founder Kevin Systrom, people were only posting their most perfect and curated photos in Instagram. Stories was for those silly moments in between the glossy photos, which can give people more creative freedom, and brands more opportunities to get closer with their people by being, well, imperfect and relatable. The Stories only last for 24hrs (unless you know a few tricks to keep them forever), so people can feel less attached to them.
Covered In This TuneUp
Why Instagram Stories? Why would you want to make these silly - or beautiful - videos?
How do Instagram Stories help your brand?
Design Tips and Tricks - Yes, Instagram Stories are that easy to design. Just tap and drag on something cute.
What makes a good Instagram Story?
Learn about how Instagram Stories work - Where do they go? Who sees them?
One of the most important reasons to start using Instagram Stories right now - which might not be as true in years to come.
Question answered from a viewer: "What is worthy of an Instagram Story?"
Question answered from a viewer: "How many photos does it take to make 1 Instagram Story?" (Hint: this becomes a trick question)
You know those people who sell things on Instagram? We're going to interview one to find out how she does it - with her paintings. Anna West is a painter full time (here's her Instagram), and she scours and devours Instagram to find the the best possible buyers of her art, and gets in front of them.
Anna has a sales goal each month, and a routine each day for her social media. Find out what it is and why it's working on this Tin Shingle Training Class!
Biggest Secret Revealed Here: The money is in the hashtags.
How This Works
Single Purchase: After you purchase this Training TuneUp, return to this page, and the video will be on the screen, ready for you to play!
All too often we see PR obsessed members with either no social media accounts or worst yet neglected (or even private) feeds. What? No, no, no!
During this Training TuneUp, Katie Hellmuth Martin will uncover strategies from effective social media accounts, giving you inspiration, as well as dont's from other accounts to learn from. If this is you - and you want the latest Instagram strategies, and constantly hunt for them but have no recent posts to your Instagram, Facebook or Twitter - you better listen/watch this TuneUp stat!!
This woman of Marvel, Adri Cowan, Senior Social Media Manager at Marvel and Owner of Rogue Social, a boutique social media agency stopped by our office on a Saturday for a cup of tea, an apple turnover, and to answer our burning question: "What the heck is going on with Instagram lately?"
Instagram is one of Adri's favorite social media platforms, so she delivered lots of dish on how to use it to build buzz for your business. When Adri is not strategizing social media for Marvel's many entertainment and retail properties, she is helping small businesses through her traveling workshops. If you missed the live broadcast, you're in luck! We have made this one available all day today, since that is the day we usually live broadcast the TuneUp for you.
Covered in this TuneUp:
What Adri views what brands get out of Instagram: Clicks? Emotional connection to brand? Getting people somewhere at a certain time?
Now that Instagram made the a person's Instagram stream based on popularity and not by when someone posted (aka "chronological"), how does that impact our posting?
What makes a post popular - and seen by followers?
Pros and Cons of connecting Facebook and Instagram accounts.
Converting an original Instagram account to a "business" account - worth it?
What to consider when advertising on Instagram, aka - sponsoring a post.
Tricks Adri uses to make Instagram easier and quicker to use while growing her reach.
How to build buzz for an upcoming event.
How people can measure Instagram's effectiveness. Is that even possible?
How Adri sees Instagram evolving.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Instagram is one of the most fun ways customers get information about their favorite brands (yours!). Instagram helps inspire people to want to buy from your business. Marketers call this concept "brand storytelling."
After you watch this Training TuneUp, you're going to start doing more of it because you're going to understand the impact it has on your customers, whether that is getting them to attend your event, buy from your website, sign up as a client, or find your product in stores. Tin Shingle's co-founder Katie, is a digital marketer, graphic designer, blogger, and ghost publisher behind several Instagram accounts in different industries. She reveals strategies that can work for you right now to enhance your Instagram.
WHAT WE'LL COVER
What is Brand Storytelling?
Examples of What Brand Storytelling Looks Like
Why Instagram Is Perfect for This - and Free!
Using Your Personal Instagram With Your Business Instagram
How to Get Your Potential Customers Busting Down the Doors to Buy From You
A Super Secret Tip To Getting More Reach from Social Media
Streaming works best in the Firefox browser. Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Special guest expert Kelly Kepner of Kelly Kepner PR returns to deliver sharp Instagram strageties in this TuneUp. She reveals what top bloggers, experts, stylists and brands are doing on Instagram right now now that you can start doing too.
Instagram tips, tricks and strategies.
When to Tag
Did you read Kelly's article here about tagging on Instagram? Kelly eleaborates on it even more in this TuneUp
How To Do a "Desk Layout"
...and what the heck that is and why you want to make one.
Popular Hashtag Series on Instagram
Did you even know these existed? You can contribute to them now - without asking anyone for permission!
Conversations
How and when to reply to others on Instagram.
Cross-Promotions
How to do cross promotion with other brands on Instagram. There are many ways! Kelly will share some with you.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Kelly Kepner is the founder of Kelly Kepner PR. The goal of KKPR is to provide a variety of established as well as innovative PR methods to help grow new and upcoming brands, and strengthen and provide new ideas and inspiration to established brands by means of social media, press, celebrity placement and events. Kelly is inspired by the concept of women helping other women, and young entrepreneurs building a successful business by using the latest methods to reach the widest possible audience. www.kellykepnerpr.com Twitter:@kellykepnerpr Instagram:@kellykepnerpr Facebook
FREE
$25.00
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Katie Hellmuth Martin is the Co-Founder of 
