We’re in the middle of a “social migration,” as we’re calling it here at Tin Shingle. Behavior at social platforms like Facebook and Instagram are changing. Usage activity at Facebook is still high, but it’s an increasingly questionable place, both with data privacy, and being over-designed and over-stuffed with information, causing users to miss a message.
As reported by CNBC in March 2018: “Facebook's Mark Zuckerberg broke his silence Wednesday on the Cambridge Analytica data scandal that's plagued the social media giant in recent days and slashed stock value. ‘We have a responsibility to protect your data, and if we can't then we don't deserve to serve you,’ Zuckerberg said in a statement posted to his Facebook page.”
Instagram’s co-founders abruptly resigned from Facebook two weeks ago, just one week before Facebook announced another data breach. They had worked there for six years after the merger, which apparently is a long time in the world of acquisitions. Would Facebook ever pull the plug on their-self if they were too weighed down with data issues? It's a very unlikely scenario, but is implied by Mark's statement. Plus, Facebook has deleted websites they have purchased in the past (like that data storage website Drop.io that was pre-Dropbox and we stored lots of stuff there!).
Social Is On Shaky Ground. We All Want To Connect, and We Will, But...
What do you have in your own tool belt (hopefully) all of the time that you can control?
Your website.
And how are people finding it?
Googling stuff.
What are they going to find there?
Amazing content you’re going to put at your website, and lots of pictures.
What do people do after they Google things? They buy things and subscribe to newsletters. Your newsletters and your products and services.
That’s right. Good old fashioned SEO.
The three most important things you can be doing right now for your business is what we will be covering in this TuneUp :
Making your website pretty and alive.
Sending newsletters to the people who subscribed and really do want to hear from you - frequently (they really do!!!)
Posting to Instagram (yeah, do it, we’ll be watching to see if and how the user experience at Instagram changes, but so far, keep posting)
How This Works:
Tin Shingle Members Level 3 and Up: You get to stream this for free! If you're logged in, the video should be right on this page, and you can press play. Right now, videos run best in Firefox. Not a member yet? Go check out how our membership program helps you do your own marketing with confidence and be awesome.
Everyone Else: You are able to purchase this Training TuneUp as a single. Buy it, and then return to this page to play it! Easy.
What happens when a creative writer gets a hankering for loving SEO and Google Rankings? Really great content that ranks highly in Google's search engine! Do you want to know something even better? In this class, you get an SEO expert that can explain it to you in plain English, using metaphors to help you understand that are way more fun than charts and graphs! Tin Shingle's owner, Katie Hellmuth Martin, is such a person, and will lead you through this Online Class. Here is what she will cover:
What is SEO
What Does and SEO Friendly Website Look Like (A step by step guide)
Tips For Service and Product Based Companies
How to use Social Platforms to Your Advantage
Why Google Reviews are important and how to get your clients to do it
Getting SEO from other websites
What the Normal Person is Seeing and how you to optimize that
Keyword Clues you can use to boost your rankings
When and If you should by an Ad
What to do when you rebrand
Listen to this online class to see how you are going to make your website SEO delicious for Google and get found by new and old customers and clients.
Google and Facebook are fiercely competing for our attention, and have been rolling out new tricks to make search faster, more accurate and more intuitive. In this TuneUp, Katie sits down with SEO Guru and CEO of Success Aligned, and Amp Media, Kate Saunders to hear what big concepts we need to be focusing on now for what Google values in SEO. Tune in to hear about:
Voice Activated Search: Is your website optimized for people speaking in their search commands?
SEO Basics: Don't worry - we'll cover the basics quickly so that you start on solid ground!
Local: What is the Local Snack Pack and how do you make sure your shop is on top?
Social SEO: Is your website ranking lower because your competitor is more active in their social media?
Warnings: Kate's basic no-no's that can set of negative triggers for your website's SEO.
Resources: Kate's favorite resources to keep up with for big hints on the future of SEO.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
ANYONE ELSE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
You want more traffic to your website, right? And you want more of the right kind of traffic to your website, right? Do you even know how much traffic your website is getting? Do you obsess over where your website is ranking in Google, to see if it's above or below your competitor, but you've never actually checked to see how many people are actually clicking on your website?
During this TuneUp, we're going to face the music and dive into your website stats, to tell you which parts of your stats and Google Analytics you need to look at, what they mean, and how to increase them. Right now, your glorious website is probably ranking lower than you'd like, but with a few simple tweaks to your page copy, it could skip ahead of that bothersome competitor.
BONUS!
Included with this TuneUp is Tin Shingle's SEO Tracking Template. Katie goes over how to use the template, and how it will position you for more SEO success than you counted on. A $25 value, this can be yours with purchase of this TuneUp. All-Access Pass Members of Tin Shingle will have instant access to stream this TuneUp, as well as download the template right from this page.
HOW TO WATCH
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
ALL-ACCESS PASS MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
ABOUT YOUR INSTRUCTOR
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to big business have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. She is also the publisher of the local media source, A Little Beacon Blog. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Back for a riveting second part of the "SEO & How to Bait the Online Sales Hook"! Part 1 was so awesome, that we had to end it right at a meaty party! Which is where this TuneUp picks up. This SEO training TuneUp analyzes four more websites that we had on deck to analyze in the last class, where you will see where easy SEO opportunities are missed. The best part? She speaks SEO in plain English so that you can understand!
SEO 101 - LIGHTNING ROUND
The basic principles of SEO - the lay of the land.
5 SEO Hot Spots
WEBSITE ANALYSIS 1 (QUICK RECAP!): RETAIL
This product is getting a lot of press, but is it clear how to buy?
WEBSITE ANALYSIS 2: RETAIL
There is one major reason why this product might not be ranking in Google.
WEBSITE ANALYSIS 3: DOG FOOD
This business offers a lot of great options to pet owners who want to serve their dogs real fresh food. But can they buy all that she sells?
WEBSITE ANALYSIS 4: SUBSCRIPTION-BASED GRANOLA
This product is sold on a very basic, well designed website that was featured on the Today Show. Katie points out the success points in the buying process.
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to corporate agencies on Madison Avenue have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at InHouse Design Media, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Katie is also the publisher at A Little Beacon Blog, a local media source for Beacon, NY in the Hudson Valley of New York. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
Tin Shingle's co-founder Katie Hellmuth Martin takes you through how a regular person sees your website, and if it is clear to them how to buy what you sell. She will discuss how you can find opportunities from SEO, and how to make easy, yet effective changes in your website. Websites from real businesses will be analyzed by Katie in front of your eyes so that you can see what works and doesn't. This is an SEO-friendly environment, so if SEO eludes you, scares you, or if you love it, watch this TuneUp now. During the live broadcast of this TuneUp, everyone was so interested, that we only made it to the first Website Analysis! Part 2 is coming soon with the other websites analyzed so that you can see more examples and opportunities in action.
SEO 101
The basic principles of SEO - the lay of the land.
5 SEO Hot Spots
The MOST important SEO trick you need to know.
BAITING THE HOOK
Social Media: All that work that you do on social media...are the people who do go to your website quickly seeing what you sell or how they can hire you?
Blog: You're writing great content on your blog to attract new customers. Do they even know what you offer? Or are they just reading a great blog article and leaving?
WEBSITE ANALYSIS 1: Retail Lifestyle Product
This product is getting a lot of press, but is it clear how to buy? We will take a look!
WEBSITE ANALYSIS 2: Retail Baby Product (look for this in Part 2!)
There is one major reason why this product might not be ranking in Google.
WEBSITE ANALYSIS 3: Dog Food (look for this in Part 2!)
This business offers a lot of great options to pet owners who want to serve their dogs real fresh food. But can they buy all that she sells? We will take a look!
WEBSITE ANALYSIS 4: Subscription-Based Granola (look for this in Part 2!)
This product is sold on a very basic, well designed website that was featured on the Today Show. We will take a look at the success points in the buying process.
WEBSITE ANALYSIS 5: Services, Consultants and Coaches (look for this in Part 2!)
Let's make sure people can buy your services after all of that writing you are doing!
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
On April 21st, 2015 Google made a change to how it decides which web pages to show to users. This change is based on the "mobile friendliness" of a website. This is a big deal because if your website does not meet Google's criteria in terms of what it means to be mobile friendly, your website will not be seen by users searching Google from their smart phones. If your website is ranking well now for certain keyword phrases, it may drop off the planet after April 21st. If mobile friendliness is something you've been putting off for a later time, that later time is now.
BASIC INFORMATION
What does it mean to have a mobile-friendly website? If my website is readable and clickable on an iPhone, is it mobile-friendly?
Under the Hood: Are there certain signals in the code that signal to search engines like Google and Bing that the website is mobile-friendly?
THE BIG PICTURE LANDSCAPE
Usage Trends: Which trends in how people are using the Internet to search have started this shift?
Search Engine Trends: What has been happening at Google, Bing and Yahoo to change mobile search results?
Devices: What devices are grouped into this shift?
“Alert! Critical Mobile Usability Errors” Emails From Google - What Are These?
Google Webmaster Tools: If a business hasn’t hooked up their website to Google Webmaster Tools yet
TECHIE ISSUES THAT BUSINESS OWNERS NEED TO KNOW
Website Templates & Platforms: There are a lot of website template platforms and content management systems out there, like Shopify, Wix, Yahoo, Wordpress, Joomla, Drupal, etc. Is being on one of these safe enough? Do they update themselves? Or do they get outdated and you need to invest in time and resources to update?
First Time Website Designs: For a business who is designing a website for the first time, what questions should they ask their web developer or themselves in their template research to ensure that they are getting a mobile friendly design with their initial website design investment?
Crash Course: Business owners need to take a crash course in mobile friendly websites. We cover 5 major web design and programming industry terms you should know right now (they sound scary but are really easy!).
Confidence: What should a business owner know to make them confident that their web team or SEO firm is making the right changes?
FIX IT!!!
What are some things a business can do right now to fix their mobility issues?
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Brandon Seymour is the founder of Beymour Consulting - an online marketing agency based out of Boca Raton, FL., specializing in SEO, content marketing, reputation management and conversion optimization. Brandon has contributed to several industry-leading sites, such as Moz, Search Engine Journal, Inc, PR Week, SEMrush, CIO and Bright Local. Twitter:@beymour and @beymourSEO Website: www.beymour.com
Change the way you see your website and start seeing the growth opportunities you didn't see before! Resident SEO expert and Tin Shingle co-founder Katie Hellmuth Martin is taking you on a trip into a real Google Analytics account so that you can see exactly what you can be looking at on your own website. This TuneUp is great for businesses who sell product, experts who sell services, and bloggers who sell content.
VOCAB
Not sure what some SEO terms mean? Don't worry, Katie will do a quick run through of vocab terms used during this TuneUp before you get started.
KEYWORDS
Keywords are (sort of) back in Google Analytics for you to see to help you target new customers - if you use Google's free Webmaster Tools. Katie explores how to use this information to create content for your website that attracts new clients, customers and links.
GOOGLE ANALYTICS
Your most insightful tool (it's free!) for analyzing who is coming to your website, why they are coming, and what they are doing there. Katie takes a deep dive into her favorite Google Analytics reports to look at, analyze, and get ideas from.
MOBILEGEDDON
What happened after Google’s Big Change for Mobile, and why that was a nice warning. Plus, learn game-changing moves from big players like the New York Times.
Q&A WITH KATIE
During a repid fire Q&A session, Katie answers burning questions from businesses. Questions include:
"How do I tag my blog posts?"
"Do you like Shopify or BigCommerce better?"
"Should I run Google Ads on my website that sells jewelry and my brand?"
"How can I position myself as an expert on my website and make it strong for SEO?"
Anyone can watch a Tin Shingle TuneUp from their computer, mobile phone or tablet. The process is different for premium members and the public.
MEMBERS OF TIN SHINGLE
Stream any TuneUp Webinar anytime with your Tin Shingle membership. No need to purchase it, this TuneUp is ready to play from this page! When you are logged in, you will see a big screen. Press play and start taking notes!
NON-MEMBERS OF TIN SHINGLE
Once you buy a TuneUp, you own it forever. The video or audio recording will appear on the TuneUp page that you just purchased from, and all you need to do is press play!
Katie Hellmuth Martin is the Co-Founder of Tin Shingle and is committed to educating small businesses in common sense, yet sexy ways of marketing through search engines, and online branding. Small businesses from Main Street, to corporate agencies on Madison Avenue have relied on Katie for insight and forward thinking approaches to using today's technology to lock in online branding to increase sales. As lead producer and digital strategist at StudioPixelated, Katie has developed e-commerce and content based websites, and devised SEO and social strategies for businesses of all types, including retail and service. She has managed the traffic flow and sales process for websites during features on The Today Show, Good Morning America, and Daily Candy. Katie speaks and teaches SEO and online marketing, and has been featured in Forbes, U.S. News and World Report, New York Daily News, and other publications. Connect with her on Twitter via @KJPixelated and @TinShingle, on Instagram @katiejamespixelated and @TinShingle and on Google+.
FREE
$25.00
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Katie Hellmuth Martin is the Co-Founder of 
Brandon Seymour is the founder of 
