Hele USA

It is our mission to make the most Ridiculously Good action sports gear on the planet.
Ridiculous Comfort
Ridiculous Style
Ridiculous Quality
That's why we make all of our products here in the US, always have and always will.
Our team is dedicated to exceptional style, performance and constant improvement. We're always building our skills and doing everything possible to excite our customers with our products.
We stand by our gear 100% because we make it ourselves!
Our summer/all season products include the LavaTube™ which is a multifunctional headwear product that can be worn over 15 ways. It now includes a new heat fixed UV blocker that adds an additional 30+UPF protection.
Our winter products can be seen in many ski resorts including Vail, Park City, Copper Mountain, Ski Santa Fe, Taos, Bear Mountain and many more. The most popular products are the WinterTube™ and Premium Neckwarmer.
This coming winter we'll be adding a fully reversible stretch fleece beanie, stytlish headbands, hoodies and a performance base layer. All still made here in the USA. We're proud of our products, our designs and most of all, our people!