Submitted by Melissa Wildstein on | 0 Comments
You've got a website - and an About Us page and a Products or Services page and a Press page and maybe a Shopping cart or a Blog, etc... And those are all great, but it's all you selling yourself. And maybe you're selling yourself short.
Consider adding a Praise page to your site that highlights testimonials from happy clients and customers. It's a great way to add credibility to your product or service and happy customers are usually more than happy to tell others. The key is to get their testimonial.
The secret to that is simple. Just ask.
Make it a habit to send just one quick email every week to a current or former happy customer or client asking for them to give you some feedback on how your product or service worked for them. Even if only 10% respond, you'll have five new testimonials each year to include up on your website, in your literature, etc... And you'll have had a reason to be in front of more than 50 customers a year reminding them of what a great job you've done or great product that you've delivered for them in the past.
